Brand Tone

professional, quality-focused, direct, informative, and experienced

Brand Values

• •Quality
• •Innovation
• •Customer Experience
• •Environmental Care
• •Affordability

Best Practices

• •Prioritize Quality in Messaging: Always lead with the high-quality materials and meticulous manufacturing process in all product descriptions, social media posts, and marketing materials.
• •Maintain a Professional Voice: Avoid overly casual slang or humor that could detract from the brand's image of quality and experience. The tone should be knowledgeable and confident.
• •Highlight the Brand's Heritage: Regularly mention the company's long history (since 1996) to build trust and reinforce its expertise in the smoking accessories market.
• •Focus on the Customer Experience: Frame product benefits around the user's enjoyment, such as a "pleasurable smoking experience" or a "smooth, clean burn."
• •Be Direct and Informative: Clearly communicate product features and the values of the company, such as environmental responsibility and innovation, to build a transparent relationship with customers.

Social Perception

Generally positive, viewed as a reliable, high-quality, and trustworthy European brand now expanding in the USA, known for product quality, value, thinness, and even burn of papers.

Copy Examples

• •Headline: Experience the Art of Smoking. Body: For over two decades, ABK USA has been dedicated to the craft of creating the finest smoking accessories. Our Zetla rolling papers, made from premium French paper, are designed for a smooth, slow burn. Discover the difference quality makes.
• •Headline: Roll with the Best. Roll with Zetla. Body: Why settle for anything less than perfection? Our rolling papers are crafted for connoisseurs who appreciate an even, clean burn every time. Elevate your experience.
• •Headline: Quality You Can Taste. Body: We believe the best experiences start with the best materials. That's why our rolling papers are made from 100% vegetable gum and high-quality paper. No harsh chemicals, just pure enjoyment.
• •Headline: The Choice of Shops Worldwide. Now in the USA. Body: Trusted by headshops and smartshops across Europe, ABK USA brings its legacy of quality to your shelves. Partner with us and offer your customers the premium smoking accessories they deserve.
• •Headline: Mindfully Made. Smoothly Smoked. Body: We care about our impact. Our commitment to eco-friendly production means you can enjoy a superior smoking experience that's also kind to the planet.