Brand Tone

Approachable & Engaging, Trendy & Fashion-conscious, Confident & Empowering, Informative & Helpful, Slightly Playful/Energetic

Brand Values

• •Customer Satisfaction
• •Trend Adaptability
• •Quality & Design at Reasonable Prices
• •Versatility
• •Inclusivity
• •Innovation in E-commerce
• •Persistence and Passion

Best Practices

• •Stay Current but Relatable: Reflect the latest trends in a way that resonates with the everyday lives of women in their late 20s to 40s. Avoid overly niche jargon.
• •Embrace the "Elegant Casual" Vibe: Ensure the language balances sophistication with approachability. It's about looking put-together without being overly formal.
• •Channel the CEO's Engaging Energy (where appropriate): Especially for social media, adopt a slightly more personal, enthusiastic, and interactive tone, mirroring the successful TikTok engagement.
• •Highlight Versatility and Value: Consistently communicate how pieces can be styled for different occasions and emphasize the blend of good design with reasonable pricing.
• •Be Solution-Oriented and Positive: Focus on how the clothing helps customers feel good, confident, and stylish. Address potential customer queries proactively in product descriptions and FAQs.

Social Perception

Positive: Many customers appreciate the designs, finding them cute, stylish, and as depicted in photos. The brand is popular on ZOZOTOWN. The low return rate suggests general satisfaction. Good customer service responses are noted in some instances.

Copy Examples

• •Headline: Your Everyday Runway: Discover ABITOKYO. Body: Mix, match, and master your style. From chic office looks to weekend vibes, find pieces that move with you. #AbitokyoStyle #ElegantCasual
• •Headline: Trend Forward, Wallet Friendly. Body: Get the looks you love without breaking the bank. ABITOKYO brings you the latest trends blended with timeless basics. Feel fabulous, effortlessly. #TokyoFashion #MustHaveStyle
• •Headline: Live from Tokyo! ✨ Style Secrets with En Yonjin. Body: Join our CEO on TikTok (@enyonjin) for live try-ons, styling tips, and exclusive deals! See how ABITOKYO fits *your* life. #LiveCommerce #AbitokyoLive
• •Headline: Beyond the Basics: Your New Favorite Dress Awaits. Body: "ABITO" means dress, and TOKYO is where the magic happens. Explore our collection of unique, comfortable, and head-turning dresses. #ABITOKYO #DressToImpress
• •Headline: Confidence Looks Good On You. Body: Embrace every shade of you. ABITOKYO offers versatile pieces that let your personality shine, from sophisticated chic to playful charm. #FashionThatFits #MyAbitokyo