Brand Tone

Playful & Whimsical, Creative & DIY-Oriented, Unique & Eclectic, Approachable & Personal, Trendy & Youthful

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Sustainability (implied)
• •Small Business & Community Support
• •Fun & Playfulness

Best Practices

• •Embrace the "Odd": Consistently use words like "unique," "one-of-a-kind," "quirky," "eclectic," and "charmed" to reinforce the brand's core identity.
• •Stay Playful and Positive: Keep the language light, enthusiastic, and fun. Use emojis strategically (✨💖😉) to enhance the playful vibe, especially on social media.
• •Highlight Customization and Self-Expression: Always emphasize the ability for customers to personalize products and express their individuality. Use phrases like "make it yours," "tell your story," "your style."
• •Maintain an Approachable, Community-Focused Voice: Continue to identify as a small, women-owned business. Use direct, friendly language (e.g., "Hey Oddling!," "Follow along with us"). Encourage interaction and sharing.
• •Show, Don't Just Tell (Visually and Verbally): Pair whimsical copy with vibrant, detailed visuals of the products and the creation process. Let the "odd" and artistic nature shine through in both words and imagery. Continue showcasing the DIY/handmade aspect.

Social Perception

The brand is perceived as a source of unique, cute, and customizable accessories, particularly phone cases. Customers seem drawn to the DIY aspect and the ability to personalize products with various charms and trinkets. The "small business" and "women-owned" aspects likely resonate positively with a segment of consumers who prioritize supporting independent creators. The aesthetic is likely seen as trendy, nostalgic (Y2K, trinkets), and appealing to those who enjoy expressing their personality through accessories.

Copy Examples

• •✨ Unleash your main character energy! ✨ Our new 'A Bit Odd' phone case collection just dropped, and it's bursting with personality. Pick your charms, tell your story, and make your tech totally YOU. Tap the link in bio to start designing your dream case! #abitoddart #customphonecase #trinketlove #beyou #shopsmall
• •POV: You're creating the cutest charm necklace ever. 😉✨ Watch me bring this one-of-a-kind piece to life! What charms would YOU pick? Build your own at abitoddart.com! #DIYjewelry #charmnecklace #abitodd #handmade #styleyourstory #trinkets
• •Welcome to the Charmed Life! ✨ Create one-of-a-kind phone cases, jewelry, and accessories that are as unique as you are. Shop now and express your 'A Bit Odd' style!
• •💖 You're One of a Kind. Your Accessories Should Be Too! 💖 Hey Oddling! Don't just follow trends, MAKE them. At A Bit Odd Art, we're all about celebrating your unique style with handmade, customizable goodies. From our viral ISPY cases to charming necklaces, find something that screams YOU...
• •Get ready to play! Our signature ISPY Phone Case is a little world of wonder, made by you, for you. Choose from a treasure trove of quirky charms, vintage finds, and even add your own Legos! Each case is a unique piece of art, handcrafted with love and industrial-strength resin for durability. What story will your case tell? Start building yours today!