Brand Tone

Warm, Creative, Inspiring, and Appreciative (of craftsmanship and beauty).

Brand Values

• •Creativity & Passion
• •Quality & Craftsmanship
• •Uniqueness
• •Inspiration & Joy
• •Community
• •Customer Experience
• •Support for Creators/Small Business
• •Sustainability

Best Practices

• •Embrace Warm & Personal Language: Use words like "love," "passion," "joy," "beautiful," "unique," "thoughtfully," "inspire." Address the audience directly and in a friendly manner (e.g., "just for you," "we believe").
• •Highlight Craftsmanship & Uniqueness: Always emphasize the handcrafted nature, the attention to detail, and what makes each product special. Use phrases like "handpicked," "designed to add personality," "each product tells a story."
• •Focus on Inspiration & Elevation: Connect products to how they can improve or add beauty to the customer's life or the life of a gift recipient. Think about the feeling you want to evoke.
• •Foster a Sense of Community: Use inclusive language. Encourage sharing and connection. Reference the brand's mission to bring together like-minded individuals. Refer to supporting creators and the "#shopsmall" ethos.
• •Maintain Clarity and Simplicity: While being descriptive and warm, ensure the core message is easy to understand. Avoid overly complex jargon. The tone is approachable, not elitist. Ensure product details (materials, purpose) are clear.

Social Perception

Positive for Handcrafted Quality, Personal & Charming, Community-Focused (Aspirational)

Copy Examples

• •Instagram Post (Showcasing a new bracelet): "Add a little sparkle to your everyday. ✨ Our new [Bracelet Name] is handcrafted with love and designed to tell your unique story. Because every detail matters. #AbigailRoseCo #HandmadeJewelry #UniqueStyle #CreativityFound"
• •Email Newsletter Subject Line: "A little something special, just for you from Abigail Rose Co." Body Snippet: "Hello [Customer Name], we believe in the beauty of handcrafted treasures that bring a smile to your face. Explore our latest arrivals, made with passion and a sprinkle of joy, perfect for elevating your everyday moments or finding that truly unique gift."
• •Product Description (for a Crochet Pattern): "Unleash your creativity with our [Pattern Name] crochet pattern! Designed with love by Abigail Rose Co., this pattern guides you step-by-step to create your own beautiful [Product]. Perfect for cozy afternoons and gifting a piece of your heart. #CrochetLove #HandmadeHome #DIYCrafts #AbigailRosePatterns"
• •"About Us" Snippet for Social Media: "At Abigail Rose Co., we’re all about celebrating creativity, craftsmanship, and the little things that make life beautiful. Join our community of kindred spirits who appreciate unique, thoughtfully curated finds. #SupportSmall #ArtisanMade #EverydayMagic"
• •Facebook Ad (Targeting gift shoppers): "Searching for a gift that’s as unique as they are? Discover handcrafted jewelry, charming crochet creations, and more at Abigail Rose Co. Quality gifts that tell a story and share the love. Shop small, gift beautifully. #ThoughtfulGifts #HandmadeWithLove #AbigailRoseCoGifts"