Brand Tone

aspirational, confident, stylish, and empowering. It's also approachable and friendly in its direct interactions on social media, while TikTok allows for a more playful and trendy expression.

Brand Values

• •Empowerment: Helping women feel confident and express their individuality through fashion.
• •Style & Quality: Offering contemporary, chic, and well-made clothing.
• •Versatility: Providing pieces that can be styled for various occasions.
• •Individuality: Encouraging customers to embrace their unique style.
• •Inspiration: Motivating women with fashion ideas and aspirational content.

Best Practices

• •Embrace Empowering Language: Use words and phrases that inspire confidence, strength, and self-assurance. Focus on how the clothing makes the wearer feel, not just how it looks.
• •Maintain a Stylish & Sophisticated Voice: Even when being playful (like on TikTok), ensure the underlying language reflects a sense of style and quality. Avoid overly casual slang if it doesn't align with the aspirational aspect.
• •Highlight Versatility and Individuality: Craft copy that showcases how pieces can be adapted for different occasions and personal styles, reinforcing the idea that Abigail Collins supports individual expression.
• •Be Authentic and Approachable: While aspirational, ensure the tone remains relatable. Engage with the audience genuinely in comments and messages. Share the "why" behind the brand when appropriate.
• •Create a Tone of Voice Guide: Develop an internal document that outlines the brand's voice, key messaging pillars, approved vocabulary, and "do's and don'ts" for all written communication. This will ensure consistency across all platforms and by anyone creating content for the brand.

Social Perception

a contemporary online boutique catering to women seeking modern, fashionable clothing. The brand image is one of sophistication and trend-awareness. The focus on empowerment is a positive attribute that resonates with modern consumers.

Copy Examples

• •Instagram Post (New Arrival): "Step into your power. ✨ Our new [Dress Name] is here to make you feel unstoppable. Effortlessly chic, endlessly versatile. Discover the collection – link in bio. #AbigailCollins #NewCollection #EmpoweredStyle #WomensFashion"
• •Email Subject Line (Promotion): "Unlock Your Signature Style + 20% Off Ends Soon!" Email Body Snippet: "At Abigail Collins, we believe fashion is a form of self-expression. Find pieces that speak to your unique style and feel amazing every day. For a limited time, enjoy 20% off our latest collection. Don't just wear it, own it."
• •TikTok Video Caption (Styling Tip): "3 ways to rock our [Product Name] from brunch to boardroom! Which look is your fave? Let us know 👇 #StyleHack #AbigailCollinsCo #VersatileFashion #OOTDInspo #TrendyLooks"
• •Website Banner (Homepage): "Abigail Collins: Curated Styles. Confident You."
• •Facebook Ad (Targeting women interested in fashion): "Tired of clothes that don't make you feel incredible? Abigail Collins offers chic, quality pieces designed to celebrate your individuality and empower your every move. Shop now and discover your new favorite outfit!"