Brand Tone

Empowering & Encouraging, Professional & Polished, Relatable & Authentic, Community-Focused & Inclusive

Brand Values

• •Empowerment of Women
• •Functionality & Performance
• •Feminine Style & Versatility
• •Quality & Superior Performance
• •Community & Inclusivity
• •Authenticity

Best Practices

• •Speak Directly to Her Multi-Faceted Life: Always acknowledge that your customer is more than just a golfer. Craft copy that resonates with her roles as a professional, mother, friend, etc., and how your apparel supports her lifestyle.
• •Use Empowering and Inclusive Language: Choose words that inspire confidence, strength, and a sense of belonging. Avoid jargon that might alienate newcomers to golf. Focus on 'we' and 'you' to build community.
• •Highlight Both Function and Feminine Style: Consistently balance the practical benefits (performance, comfort, pockets) with the aesthetic appeal (feminine cuts, stylish design, versatility).
• •Maintain a Professional Yet Approachable Voice: While showcasing high-quality, premium apparel, keep the tone relatable and welcoming. Share the founder's story and the 'why' behind the brand to build authenticity.
• •Show, Don't Just Tell, the Versatility: Use scenarios and storytelling in your copy to illustrate how the apparel transitions seamlessly from the golf course to other settings (e.g., 'From the 18th hole to your afternoon meeting...').

Social Perception

Positive Customer Feedback, Seen as a Solution Provider, Empowering for Women, High-Quality and Worth the Investment, Growing Community

Copy Examples

• •Headline: Swing with Confidence. Lead with Style. Body: Abendroth Golf isn't just apparel; it's your armor for the course and your statement off it. Designed by women, for every part of your day. Feel powerful, play beautifully. Call to Action: Discover Your New Uniform.
• •Headline: Finally, Golf Wear That Gets You. Body: Tired of choosing between performance on the green and polish for your day? We were too. That's why we created Abendroth Golf – a collection that moves with you, from tee time to timeline. Call to Action: Shop Versatile Styles.
• •Headline: More Than Golfers. We're Women in Motion. Body: Juggling a career, family, and your passion for the game? Abendroth Golf is designed for every facet of your life. Experience apparel that’s as dynamic and capable as you are. Call to Action: Join the Abendroth Community.
• •Headline: The Peggy Pant: Performance Meets Everyday Elegance. Body: Experience the freedom of our signature Peggy Pant. Crafted for the perfect swing and styled for your busiest days. Because you deserve apparel that doesn’t compromise. Call to Action: Find Your Perfect Fit.
• •Headline: Reinventing the Rules of Golf Style. Body: At Abendroth Golf, we believe your golf wear should empower you, not define you by outdated norms. Step onto the course feeling confident, stylish, and unmistakably you. Call to Action: Explore the Collection.