Brand Tone

Sophisticated, professional, curatorial, and knowledgeable.

Brand Values

• •Celebration of artistic talent.
• •Quality and excellence.
• •Diverse representation.
• •Art accessibility and education.
• •Community and connection.

Best Practices

• •Use sophisticated language, be articulate and respectful.
• •Highlight quality and excellence in art.
• •Emphasize art accessibility for a broader audience.
• •Showcase a deep engagement with the art world through shared insights.
• •Promote diverse artists and styles.

Social Perception

Respected and established, a go-to for contemporary realism, collector-focused, and engaged with the art world.

Copy Examples

• •#[ArtistName] at #AbendGallery #FineArt #ContemporaryRealism #ArtExhibition
• •#ArtistSpotlight #ContemporaryArt #AbendFineArt #ArtCollector #SupportArtists
• •Complimentary consultations available.
• •Shop prints now via the link in our profile.
• •Explain art concepts clearly and highlight options for different types of collectors (e.g., original works and prints).