Brand Tone

Trendy & Fashion-Forward, Confident & Empowering, Friendly & Approachable, Playful & Fun, Slightly Sassy/Bold

Brand Values

• •Empowering Women
• •Fashion & Style
• •Quality at Fair Prices
• •Self-Expression
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., confident, playful, empowering, trendy), and 'words to avoid.' Share this with anyone creating content.
• •Focus on 'Her': Always write with the target audience in mind – a woman who wants to feel stylish, confident, and empowered. Use language that resonates with her aspirations and lifestyle.
• •Highlight Empowerment and Confidence: Weave messages of self-belief, beauty, and independence into product descriptions, social media posts, and campaigns.
• •Stay Current with Trends (But Authentic): Reflect current fashion and eyewear trends in the language and visuals, while ensuring it aligns with Abella's core values of quality and accessible style.
• •Encourage and Utilize User-Generated Content (UGC): Actively encourage customers to share their looks and experiences. Repurpose UGC in a way that maintains the brand's aesthetic and tone, reinforcing the community aspect and authentic social proof.

Social Perception

Positive, Trendy and Stylish, Good Value, Instagram-Popular, Associated with Confidence

Copy Examples

• •Headline: Own Your Shine. Body: Don't just face the sun, embrace it. Our latest collection is here to make you feel as fabulous as you look. Find your perfect pair and step into your confidence. #AbellaEyewear #ShineOn
• •Headline: Style That Speaks Volumes. Body: Your vibe? Unmistakably you. Our new arrivals are designed to complement your every mood and empower your every move. Dare to be bold. #AbellaLooks #EyewearEmpowered
• •Headline: Trendsetting. Not Trend-Following. Body: Why blend in when you were born to stand out? Abella Eyewear delivers runway-worthy looks at prices that make sense. Get ready to turn heads. #AbellaStyle #FashionForwardFrames
• •Headline: From Blue Light to Bright Lights. Body: Whether you're conquering your workday or owning the night, our glasses are your secret weapon. Look chic, feel protected, and exude confidence. #AbellaEyewear #WorkItWearIt
• •Headline: Join the #AbellaFam & Express Yourself. Body: We believe eyewear is an extension of your amazing personality. Show us how you rock your Abella frames! Tag @abellaeyewear for a chance to be featured and inspire others to feel beautiful and confident. #ConfidentInAbella #MyAbellaStory