Brand Tone

Passionate, Quality-focused, Artisanal, Approachable, Educational

Brand Values

• •Quality
• •Passion
• •Customer Experience

Best Practices

• •Maintain a consistent tone of passion and enthusiasm when describing coffee.
• •Emphasize the quality and artisanal nature of the coffee beans and roasting process.
• •Provide educational content about coffee in an approachable manner.
• •Use sensory language to evoke the experience of enjoying Kafetteros coffee.
• •Incorporate Spanish phrases to reinforce the brand's cultural identity and appeal to the target audience.

Social Perception

Kafetteros aims to be perceived as a brand that is passionate about coffee, committed to quality, and dedicated to providing a unique and educational experience for its customers.

Copy Examples

• •Sabor que Enamora, Calidad que Inspira (Flavor that Enchants, Quality that Inspires)
• •Best beans, masterfully roasted.
• •Artisanal process for a premium quality.
• •Descubre el sabor auténtico (Discover the authentic flavor).
• •Share this with anyone creating content.