Brand Tone

Playful & Fun, Friendly & Approachable, Value-Oriented, Enthusiastic & Cheerful

Brand Values

• •Affordability/Value for Money
• •Creativity & Imagination
• •Fun & Joy
• •Quality (within affordability)
• •Engagement

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., "Playful," "Friendly," "Value-Driven," "Enthusiastic") with do's and don'ts and share it with everyone creating content.
• •Use "Buzz" Words Consistently (Pun Intended!): Incorporate words and phrases that align with the brand's playful and value-driven nature, like "buzz," "magic," "adventure," "affordable fun," "creative," "joy."
• •Focus on the Child's Experience & Parent's Benefit: Frame copy around the joy and imaginative play for children, while also highlighting the affordability and value for parents.
• •Maintain a Positive and Upbeat Vibe: Even when addressing practicalities like price, keep the language cheerful and optimistic, reflecting the joy of play.
• •Be Visually Consistent: Ensure that the visuals (colors, imagery, video style) on social media and the website reinforce the playful, colorful, and friendly tone communicated in the text.

Social Perception

Parents looking for affordable toys, Good for everyday fun and gifts, Mixed perception on quality, Engaging and modern, Accessible

Copy Examples

• •Instagram Post Caption (New Arrival - Craft Kit): Unleash a universe of creativity! 🚀 Our NEW Galactic Craft Box has just landed, packed with everything your little astronaut needs to explore their imagination. Affordable fun that’s out of this world! #abeectoys #CraftyKids #NewToy
• •Facebook Ad (Outdoor Toys): Sunshine and giggles guaranteed! ☀️ Get your garden buzzing with abeec® outdoor toys. From bouncy hoppers to bubble-tastic fun, we’ve got amazing value toys that won’t break the piggy bank. Let the outdoor adventures begin! Shop now and save! #abeecFun #OutdoorPlay #AffordableToys
• •Website Product Description (Plush Toy): Meet your little one's new best buddy! Our Cuddle Cub is designed for super-soft snuggles and endless imaginative adventures. Made with love and priced with your family in mind, because everyone deserves a cuddly friend. It's more than a toy, it's a companion for magical moments! #abeectoys #PlushFriends #KidsJoy
• •TikTok Video Idea (Stop Motion with Fidget Toys): (Visual: Colorful stop-motion animation of fidget toys dancing and forming patterns) Text Overlay: Fidget fun that doesn't cost a fortune! ✨ #abeectoys #FidgetToys #ViralToy #Playtime Voiceover (upbeat, friendly): Twist, pop, and play all day! Get your hands on our awesome, affordable fidget toys. Perfect for happy hands and busy minds!
• •Email Newsletter Snippet (Promoting Sale): Hey Fun-Finders! 👋 Get ready to sprinkle some extra joy! Our Mid-Season Sale is ON NOW, with delightful deals on toys, crafts, and games that kids (and your wallet!) will love. Don’t miss out on playful bargains! Shop the magic before it disappears! ✨