Brand Tone

Educational & Informative, Passionate & Caring, Trustworthy & Authentic, Community-Focused & Engaging, Approachable & Friendly

Brand Values

• •Natural & Purity
• •Health & Wellness
• •Sustainability & Eco-consciousness
• •Effectiveness & Quality
• •Education & Transparency
• •Ethical Practices

Best Practices

• •Lead with Education and Benefits: Always explain the 'why' behind an ingredient or product, connecting it to a tangible benefit for the customer's skin and well-being.
• •Emphasize the "Biologist-Formulated" Aspect: Consistently (but naturally) weave in the scientific expertise behind the brand to build credibility and trust. For example, "Crafted with a biologist's precision and a passion for nature."
• •Use Warm, Nurturing, and Empowering Language: Words like "nourish," "restore," "glow," "discover," "elevate your self-care" align with the caring and positive brand ethos.
• •Maintain Transparency about Ingredients and Processes: Clearly communicate the natural, sustainable, and ethical aspects of sourcing and production. This reinforces core values.
• •Incorporate a Call to Community/Learning: Encourage interaction by asking questions, promoting workshops, and sharing educational tips to foster engagement and position the brand as a helpful resource.

Social Perception

High-Quality Products, Knowledgeable & Passionate Founder, Trust in Natural Ingredients, Community Engagement, Educational Resource

Copy Examples

• •Did you know your skin absorbs so much of what you put on it? That's why our new Radiance Restore Serum, formulated by our in-house biologist, uses only the purest, ethically sourced botanicals. Nourish your skin deeply and let your natural glow shine through. ✨ #ABDNaturals #ScienceOfNature #PureSkincare
• •Fall in love with your skin again! At ABD Naturals, we're passionate about crafting soaps that are truly good for you and the planet. Handmade with local, sustainable ingredients and a biologist's touch for quality you can feel. Experience the difference. 🌿 #HandmadeSoap #EthicallySourced #HealthySkinJourney
• •Unleash your inner skincare chef! 👩‍🔬 Join our fun & informative [Soap Making/Lipstick Making] workshop this Saturday. Learn from biologist Sawsen and create your own natural goodies. Limited spots – tap the link in bio to book! #DIYSkincare #NaturalCrafting #ABDNaturalsWorkshop #LearnWithUs
• •More than just products, ABD Naturals is a promise. Founded by biologist Sawsen, we're dedicated to effective, natural skincare that honors our planet. From sustainable ingredients to eco-friendly packaging, we believe in beauty that's kind to your skin and the Earth. 🌍 #SustainableBeauty #BiologistFormulated #EarthKindly
• •Dry skin, meet your match! Our [Specific Body Butter Name] is like a comforting hug for your skin. Packed with nature's best moisturizers and lovingly handmade, it leaves your skin feeling soft, supple, and happy. Simple, effective, and oh-so-good. 😊 #NaturalMoisture #HappySkin #ABDCares