Brand Tone

Promotional and Commercial, Customer-centric, Established and Trustworthy, Accessible

Brand Values

• •Customer First: Prioritizing customer needs and satisfaction.
• •Learning and Adaptation: Embracing new challenges and changes.
• •Respect, Humility, and Integrity: Guiding their business conduct.
• •Striving for Excellence: Giving their best.
• •Growth and Enjoyment: Fostering a positive environment for learning and development.
• •Quality Products: Offering products from reputable brands.

Best Practices

• •Prioritize the Customer: Always frame copy around customer benefits and needs, reinforcing the "customer first" value.
• •Highlight Trust and Heritage: Subtly weave in the brand's long history (since 1953) to build credibility, especially in materials that allow for more narrative.
• •Be Clear and Direct in Promotions: When announcing sales or new products, use clear, straightforward language that highlights the value proposition for the customer.
• •Maintain a Helpful and Accessible Voice: Ensure that information about online shopping, shipping, store locations, and customer service is easy to find and understand.
• •Showcase Brand Variety and Quality: Regularly feature the range of reputable brands and product categories available to reinforce the store's positioning as a comprehensive retailer for home needs.

Social Perception

Established trust within operating regions in Bolivia due to long history. Active social media presence on Facebook and TikTok to engage customers directly. Listed as a provider for various goods.

Copy Examples

• •Headline: Your Home, Your Style, Our Brands. Abdías López - Since 1953. Body: For over 70 years, Abdías López has been bringing quality and innovation to Bolivian homes. Discover the latest in electronics, appliances, and furniture from the brands you trust. Shop online or visit our stores!
• •Headline: Upgrade Your Comfort with Abdías López! Body: From cozy living room sets to the latest smart home technology, find everything you need to create your perfect space. Easy financing and nationwide delivery available. Your satisfaction is our priority!
• •Headline: Black Friday Deals Are HERE at Abdías López! Body: Don't miss out on incredible savings across all departments! Electronics, home essentials, and much more. Shop 24/7 at abdiaslopez.com or visit us in Santa Cruz, Oruro, and Cochabamba.
• •Headline: Quality You Can Trust, Service You Deserve. Body: At Abdías López, we believe in offering the best to our customers – from top-quality products to personalized attention. Explore our wide range and experience the Abdías López difference.
• •Headline: Everything for Your Home, All in One Place! Body: Simplify your shopping with Abdías López. Find the best brands in appliances, technology, furniture, and more. We're here to help you build the home of your dreams. Visit abdiaslopez.com today!