Tono de Marca

Aspirational yet Accessible: The brand's tone is professional, inspiring, friendly, and approachable. It aims to be like a knowledgeable friend guiding customers towards creating beautiful, personalized homes, making high-quality design feel attainable.

Valores de Marca

• •Personalization and Creativity
• •Quality and Expertise
• •Well-being and Comfort
• •Functionality and Aesthetics
• •Trust and Transparency

Mejores Prácticas

• •Lead with "Why," Not Just "What": Instead of just describing a product (e.g., "White ceramic vase"), describe the feeling or solution it provides (e.g., "Bring a touch of serene elegance to your space with our minimalist ceramic vase.").
• •Balance Aspiration and Accessibility: Use sophisticated design language ("harmonize," "aesthetic," "curated") but pair it with warm, inclusive, and simple calls-to-action ("Let's create your space," "Find your style").
• •Ask Engaging Questions: Continue the practice of asking questions in social media captions to encourage comments and community building. This reinforces the brand's friendly and approachable tone.
• •Weave in Core Values: Regularly use keywords related to your values in your copy, such as "personalized," "comfort," "well-being," "quality," and "creative," to build a consistent brand narrative.
• •Maintain a Consistent Voice Across Platforms: Whether writing a detailed project description on Houzz, a quick caption on Instagram, or website copy, the underlying tone should remain consistent: expert yet friendly, aspirational yet encouraging. This ensures a cohesive brand experience no matter where a customer interacts with you.

Percepción Social

Trusted High-End Design Partner: The brand is perceived as a highly competent, reliable interior design firm and a valuable investment for achieving professional, personalized interiors. Its e-commerce side is seen as a curated collection of trendy, quality items aligned with a sophisticated yet cozy aesthetic.

Ejemplos de Copy

• •Your Sunday sanctuary awaits. The Sawa sofa isn't just a place to sit; it's a configurable comfort zone. With its adjustable pillow backrests, you can design your perfect posture for reading, napping, or binge-watching. How would you style your cozy corner? #MyABHome #CozyLiving #ModernDesign
• •Feeling overwhelmed by your renovation project? At Ab décoration Intérieure, we turn your vision into a beautiful, functional reality. From initial concept to the final, stunning reveal, our team handles every detail. Let's create a space that truly reflects you. Book your consultation today!
• •Design That Feels Like Home. Curated decor and expert interior architecture to create your perfect space.
• •Hello [Name], discover our latest collection of lighting. From striking pendant lamps to soft ambient table lights, find the perfect piece to cast a warm, inviting glow in any room. Crafted to harmonize creativity and elegance, these aren't just lights; they're atmosphere.
• •Take the style outside! Our new collection of outdoor decor is here to transform your patio or balcony into a chic oasis. Durable, beautiful, and ready for summer evenings. #OutdoorLiving #PatioDecor #SummerStyle