Brand Tone

personal, enthusiastic, and encouraging

Brand Values

• •Empowerment
• •Handmade Quality
• •Cruelty-Free
• •Accessibility/Affordability
• •Natural Ingredients (for some products)
• •Community Focus
• •Customer Satisfaction

Best Practices

• •Embrace "FAB" as an Attitude: Infuse words like "fabulous," "shine," "glow," and "empower" naturally into the copy. The tone should feel uplifting and celebratory.
• •Personalize with "By Toya": Maintain the personal touch. Use "I," "we" (referring to Toya and the brand), and address the customer directly ("you," "your"). This reinforces the small business, handmade feel.
• •Highlight Core Values Consistently: Regularly weave in mentions of "handmade," "cruelty-free," "Black-owned," "budget-friendly," and "natural ingredients" (where applicable) to reinforce what the brand stands for.
• •Keep it Real and Relatable: Use accessible, everyday language. Avoid overly technical jargon. The tone should be like a friend sharing their favorite beauty finds. Authenticity is key.
• •Engage and Encourage: Use encouraging language and calls-to-action that invite interaction and make customers feel part of the "FAB fam" or community. Ask questions, solicit feedback, and celebrate customers.

Social Perception

positive

Copy Examples

• •Instagram Post for New Lip Gloss: Shine your way, FABulously! ✨ Our new [Lip Gloss Name] lip gloss is here to add that perfect pop of handmade glam to your day. Cruelty-free, budget-friendly, and made with love, just for you! Tap to shop and empower your pout! #FabCosmeticsByToya #HandmadeBeauty #LipGlossLove #EmpowerYourShine
• •TikTok Video Script (showing product application): (Upbeat music) Hey FAB fam! ✨ Toya here, and I'm so excited to show you our [Product Name]! I handmade this [mention key benefit, e.g., 'hair growth oil with all-natural ingredients'] because I believe every woman deserves to feel amazing without breaking the bank. [Quick demo]. Look at that glow/health! You got this! 💪 Shop via the link in bio! #FabCosmetics #ByToya #CrueltyFreeBeauty #SupportSmallBiz #BeautyOnABudget
• •Website Banner for Hair Oil: Unlock Your Hair's Potential! 🌿 Our 100% Organic Home-made Hair Growth Oil is lovingly crafted to nourish your scalp and help you achieve those hair goals. Join the FAB family and let's grow together! #FabHair #NaturalGrowth #HandmadeWithPassion
• •Email Subject Line for a Promotion: Hey Gorgeous! ✨ A Little FAB Treat Just For You! Email Body Snippet: At Fab Cosmetics by Toya, we're all about uplifting and empowering you with beautiful, handmade, cruelty-free goodies that make you feel incredible. That's why we're sharing a special [discount/offer]...
• •Product Description Snippet (for a vibrant lip oil): Ready to feel FAB? Our [Lip Oil Name] is more than just a lip oil; it's a bottle of confidence! Handmade by Toya with love and nourishing ingredients, it’s designed to make your lips feel as good as they look. Cruelty-free, because beauty should be kind. Get ready to shine, queen! 👑