Brand Tone

friendly, approachable, helpful, and community-oriented

Brand Values

• •Customer Service: A strong emphasis is placed on providing excellent and friendly customer service, aiming for 100% satisfaction.
• •Community Focus: They position themselves as a local, "born and raised" company that hires local talent and contributes to the Buffalo, MO community.
• •Trustworthiness & Honesty: Reviews often highlight the honesty and upfront nature of the staff.
• •Quality & Value: They offer a range of new and used products and emphasize providing value with every sale.
• •Ease of Experience: Their tagline "It's Easy as ABC in Buffalo, Missouri" suggests a commitment to a straightforward and hassle-free customer experience.

Best Practices

• •Embrace Friendliness: Always use a welcoming and approachable tone in all communications, from social media replies to website copy.
• •Prioritize Helpfulness: Focus content on how ABC MOTORS can solve customer problems or meet their needs, providing useful information and advice.
• •Highlight Community Connection: Regularly incorporate mentions of being a local Buffalo business and the value of community.
• •Be Authentic and Honest: Ensure all marketing messages are transparent and reflect the trustworthy reputation praised in reviews.
• •Use Inclusive Language: Reinforce the "Leave as Friends" motto by using language that makes everyone feel welcome and valued.

Social Perception

ABC MOTORS is generally perceived very positively by its customers and the local community. They are seen as a reliable, trustworthy dealership with a strong commitment to customer satisfaction and community values. Customers appreciate the personal touch, the helpfulness of the staff, and the range of products and services offered. The business is viewed as a positive contributor to the local area.

Copy Examples

• •Headline: Adventure Awaits! Find Your Perfect RV at ABC MOTORS. Body: Dreaming of the open road? At ABC MOTORS in Buffalo, we make finding your dream travel trailer or park model RV as easy as ABC! Our friendly team is here to guide you every step of the way. "May all who Enter as Guests, Leave as Friends." Visit us today!
• •Headline: Mow Like a Pro This Season! Body: Tame your turf with a top-quality zero-turn mower from ABC MOTORS. We stock Bad Boy, Hustler, and Spartan mowers, plus offer expert advice to find your perfect fit. Friendly service and great prices, right here in Buffalo!
• •Headline: Need a Reliable Ride? It's Easy as ABC! Body: Looking for a quality pre-owned car, truck, or SUV? ABC MOTORS offers a great selection of low-mileage vehicles you can trust. Our team in Buffalo is committed to a no-pressure, helpful experience. Drive away happy today!
• •Headline: More Than Just a Dealership, We're Your Neighbors. Body: For over 20 years, ABC MOTORS has been proud to serve the Buffalo community. From reliable vehicles to the best in RVs and mowers, we're here for you with honest advice and a smile. Experience the ABC MOTORS difference.
• •Headline: Expert Service to Keep You Moving. Body: Whether it's your car, RV, or mower, our certified technicians at ABC MOTORS are here to provide top-notch service and repair. We treat your investment like our own. Schedule your service with your friendly local team in Buffalo!