Brand Tone

Professional and Authoritative, Informative and Educational, Community-Oriented and Connecting, Forward-Looking and Innovative, Supportive

Brand Values

• •Innovation
• •Connection and Collaboration
• •Industry Growth and Support
• •Knowledge Sharing and Education
• •Charitable Contribution
• •Adaptability

Best Practices

• •Maintain Professionalism: Always use clear, industry-relevant language. Focus on the B2B aspect, highlighting benefits for exhibitors (manufacturers, brands) and attendees (retailers, distributors, media).
• •Emphasize Innovation and Trends: Consistently showcase the "new," "next," and "innovative." Use language that conveys excitement about the future of the juvenile products industry.
• •Highlight Connection and Community: Regularly feature testimonials or stories of successful partnerships forged at the expo. Emphasize the networking and community-building aspects of the event.
• •Be Informative and Authoritative: Share industry insights, statistics (like exhibitor or attendee numbers, trends observed), and the educational value of attending or exhibiting. Position ABC Kids Expo as a thought leader.
• •Showcase Value and Opportunity: Clearly articulate the benefits for all participants – discovering new products, meeting buyers, gaining media exposure, learning about the market, and supporting charitable causes.

Social Perception

Premier Industry Event, Essential for Business, Platform for Innovation, Well-Organized (generally), Influential

Copy Examples

• •Headline: Discover Your Next Bestseller at ABC Kids Expo. Body: Join thousands of retailers, distributors, and media at North America's premier juvenile products event. Explore groundbreaking innovations, connect with leading brands, and shape the future of your business. Register for ABC Kids Expo 2026 – where the industry meets.
• •Headline: The Future of Juvenile Products. Unveiled Here. Body: From AI-powered baby monitors to eco-conscious gear, see the trends defining tomorrow's parenting solutions. ABC Kids Expo is your exclusive look into the most anticipated products. Don't just follow the trends – set them. Exhibit with us.
• •Headline: More Than an Expo. It's Your Growth Partner. Body: At ABC Kids Expo, we're dedicated to fostering the success of independent retailers and manufacturers. Gain invaluable insights, forge powerful partnerships, and access a community committed to innovation and excellence in the juvenile industry.
• •Headline: Connect. Collaborate. Conquer the Market. Body: ABC Kids Expo brings together the brightest minds and biggest players in juvenile products. This is your chance to network with industry leaders, discover unique offerings, and build relationships that drive your brand forward. See you in Las Vegas!
• •Headline: Innovation for the Next Generation. Body: Witness the unveiling of thousands of new products designed to make parenting easier, safer, and more joyful. From startups to established giants, ABC Kids Expo is the launchpad for the products that will soon be on every parent's wish list.