Brand Tone

Passionate, Craftsman-like/Artisanal, Enthusiast-focused/Community-oriented, Approachable/Friendly, Dedicated/Proud

Brand Values

• •Quality Craftsmanship
• •Passion
• •Specialization/Expertise
• •Customer Satisfaction
• •Uniqueness/Originality
• •Community Engagement

Best Practices

• •Embrace the "Geek" Passion: Always speak the language of your audience. Use terminology and references that resonate with gaming and "geek" culture authentically. Show genuine enthusiasm for the worlds your customers inhabit.
• •Highlight Craftsmanship & Quality: Continuously emphasize the handcrafted nature, attention to detail, and high-quality materials used in every product. Use descriptive language that conveys durability, beauty, and artisanal skill.
• •Tell the Story: Share the passion behind the brand – Franck's journey, the evolution from custom furniture to specialized gaming gear. Personal stories build connection and reinforce the dedication value.
• •Engage as an Enthusiast: In all communications, especially on social media, interact not just as a seller but as a fellow member of the gaming community. Share excitement, ask questions, and participate in relevant conversations.
• •Maintain Transparency (even with challenges): Be upfront about aspects like production times (as currently done with the 18-month delay notice). This builds trust and manages expectations, reinforcing an honest and customer-focused approach.

Social Perception

Positive, Niche Experts, Artisanal and Passion-Driven, High Demand

Copy Examples

• •Forge Your Legend: Handcrafted Gaming Tables for Epic Adventures. At La Quête du Bois, we don't just build tables; we craft the heart of your gaming world. Each piece is born from a passion for wood and a love for the roll of the dice. Elevate your campaigns with quality that speaks for itself.
• •Fueling your D&D nights with more than just imagination! 🔥 Our latest custom Adventure Table, built with solid [Wood Type] and designed for countless quests. What epic tales will unfold around yours? #LaQueteDuBois #GamingTable #Handcrafted #RPG #GeekFurniture
• •More than furniture, it's a commitment to your craft. Meticulously designed and built by our master artisan, this [Product Name] isn't just an accessory; it's an upgrade to your entire gaming experience. Feel the difference passion makes.
• •We're gamers. We're woodworkers. We're La Quête du Bois. Born from a love of epic stories and the beauty of natural wood, we pour our hearts into every dice box, screen, and gaming table, because we know your adventures deserve nothing less.
• •Tired of wobbly tables and makeshift battlegrounds? It's time to invest in your passion. La Quête du Bois offers bespoke gaming furniture, handcrafted with precision and designed by a fellow enthusiast. Your quest for the ultimate gaming setup ends here.