Tono de Marca

Minimalist, Refined, and Quietly Confident

Valores de Marca

• •Curation
• •Design-Forward
• •Simplicity

Mejores Prácticas

• •Prioritize Clarity and Simplicity: Use short sentences and concise language. Avoid jargon, hyperbole, and overly enthusiastic marketing-speak ("Amazing!", "Unbelievable!"). The tone should be calm and assured.
• •Focus on "Why," Not Just "What": Instead of just listing product features, explain the intention behind the design. Talk about the feeling, the material, and how the object improves a daily ritual.
• •Let the Visuals Do the Talking: Your copy should complement your high-quality imagery, not compete with it. Use generous white space and ensure text is a design element in itself—clean, well-spaced, and easy to read.
• •Develop a Brand Lexicon: Create a list of words that align with your brand (e.g., "curated," "intentional," "essential," "timeless," "refined") and words to avoid (e.g., "cheap," "sale," "hurry," "deal"). This ensures consistency across all writers.
• •Maintain a Consistent Lack of Urgency: Avoid aggressive calls-to-action (CTAs) like "Buy Now!" or "Limited Time Only!". Instead, use softer, more inviting language like "Discover the collection," "Explore new arrivals," or "Add to your ritual." This respects the customer's intelligence and reinforces the brand's confident, understated tone.

Percepción Social

Undefined and Obscure

Ejemplos de Copy

• •Headline: Thoughtfully Designed. Carefully Chosen. Sub-headline: Discover a curated collection of lifestyle essentials made for the modern home.
• •Title: The Essential Mug Body: Simplicity in form, function in hand. Our ceramic mug is crafted for the quiet moments, from your first morning coffee to your last evening tea. Its clean lines and balanced weight make it a timeless addition to your daily ritual.
• •Headline: Less, but better. Body: ABCDs was founded on a simple idea: to bring together objects of beauty and utility. We search for items that are not just things, but companions for a more intentional life. Each piece in our collection is selected for its commitment to quality, design, and quiet elegance.
• •Subject: New Arrivals: The Art of the Everyday
• •(Image: A high-quality, minimalist photo of a brass pen on a clean desk) Caption: Elevate your workspace. Our new collection of brass stationery combines timeless design with flawless function, turning daily tasks into simple pleasures. #MinimalistDesign #QualityCraftsmanship #IntentionalLiving