Brand Tone

Authentic & Sincere, Evocative & Storytelling, Conscious & Responsible, Sophisticated & Minimalist, Adventurous & Escapist, Approachable

Brand Values

• •Nature-Inspired
• •Clean & Safe Ingredients
• •Sustainability & Eco-Consciousness
• •Cruelty-Free & Vegan
• •Quality & Artistry
• •Transparency
• •Adventure & Exploration

Best Practices

• •Embrace Evocative Language: Use descriptive words that paint a picture of natural landscapes, sensations, and emotions. Focus on storytelling to connect scents to experiences and memories.
• •Highlight Core Values Consistently: Regularly weave in mentions of "clean," "sustainable," "vegan," "cruelty-free," and "nature-inspired" to reinforce what the brand stands for.
• •Maintain an Authentic & Sincere Voice: Avoid overly salesy or hyperbolic language. Speak directly and honestly about the product, ingredients, and mission.
• •Keep it Clean & Minimalist: Mirror the brand's visual aesthetic with clear, concise, and uncluttered copy. Focus on quality over quantity in wording.
• •Inspire Adventure & Connection: Frame fragrances not just as products, but as invitations to explore, escape, and connect with the natural world and personal memories.

Social Perception

Positive for Ethical Practices, Appeals to a Niche Market, Scent Experience is Subjective but Generally Liked, Seen as High-Quality, Valued for its Mission

Copy Examples

• •Headline: Escape the Everyday. Discover Your Abbott. Body: Inspired by the wild, crafted for your journey. Our clean, unisex fragrances capture the essence of America's most breathtaking landscapes. Find your scent, find your escape. Vegan, cruelty-free, and consciously made.
• •Headline: The Scent of Adventure. Bottled. Body: From the sun-drenched Mojave to the misty forests of Sequoia, each Abbott NYC fragrance is a memory waiting to unfold. Made with clean, sustainable ingredients, because your well-being and the planet's matter. Explore the collection.
• •Headline: Purely You. Purely Nature. Body: Experience fragrance that’s as authentic as you are. Abbott NYC offers PETA-certified vegan and cruelty-free scents, free from parabens, phthalates, and sulfates. Just the pure essence of nature, designed to transport and inspire.
• •Headline: More Than a Fragrance. It's a Feeling. Body: Remember that hike? That coastal breeze? That moment of peace in the wild? Our scents are crafted to bring you back. Discover Abbott NYC and wear your adventures. A portion of every full-size purchase supports the preservation of these inspiring places.
• •Headline: Consciously Crafted. Uniquely Yours. Body: Abbott NYC blends the art of perfumery with a deep respect for the earth. Explore our collection of unisex, nature-inspired fragrances, made with the cleanest ingredients and a commitment to sustainability. What will your Abbott scent say about you?