Brand Tone

Professional, Experienced, Quality-Focused, Customer-Centric, Service-Oriented, Traditional, Established, Direct, and Informative

Brand Values

• •Quality
• •Service
• •Craftsmanship
• •Heritage/Legacy
• •Value (Competitive Pricing)
• •Selection
• •Attention to Detail

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in the \"since 1971\" and decades of experience to reinforce reliability and deep knowledge.
• •Prioritize \"Quality\" and \"Craftsmanship\" in Language: Use words that convey precision, care, and high standards (e.g., \"meticulous,\" \"expert,\" \"archival,\" \"finest materials\").
• •Maintain a Professional and Respectful Voice: Address clients with a tone that reflects expertise and a commitment to service. Avoid overly casual or slang terms.
• •Be Clear and Informative: Provide detailed and accurate descriptions of services and products, highlighting the benefits and value offered.
• •Showcase a Commitment to Service: Use phrases that express dedication to client satisfaction and building long-term relationships.

Social Perception

Reputable, high-quality, and experienced leader in the framing industry with good customer service and quality products.

Copy Examples

• •Preserving Your Masterpieces: Over 50 Years of Expert Craftsmanship in Every Frame.
• •Since 1971, Abbot Art has been the trusted partner for artists, designers, and collectors. We blend traditional expertise with the finest materials to ensure your art is showcased with the distinction it deserves.
• •Capture the true essence of your artwork. Our museum-quality Giclee printing services deliver exceptional clarity, vibrant color, and archival longevity, ensuring your vision endures.
• •Elevate Your Corporate Space. Abbot Art offers bespoke framing solutions that reflect your brand's prestige and attention to detail. Partner with the industry leaders for quality that makes a statement.
• •Abbot Art: Where Quality Frames Your Vision.