Tono de Marca

aspirational, serene, thoughtfully minimalist, gentle, evocative, warm, elegant, reassuring, inspiring

Valores de Marca

• •Simplicity and Minimalism
• •Enduring Quality & Craftsmanship
• •Connection to Nature
• •Inspiration and Integrity
• •Sustainability

Mejores Prácticas

• •Use Evocative, Sensory Language: Employ words that conjure feelings of calm, nature, and comfort (e.g., "serene," "wild," "grounded," "plush," "soft"). Focus on the emotional experience of using the product.
• •Embrace Simplicity: Keep sentences clear, concise, and uncluttered. Mirror the minimalist aesthetic of the products in the structure of the text. Avoid jargon and overly technical descriptions.
• •Tell a Story: Frame products within a lifestyle narrative. Connect items to experiences, like an adventure, a quiet moment, or creating a beautiful home. The "About Us" page is a great source of inspiration for this story.
• •Maintain a Gentle and Reassuring Tone: The voice should always be calm and inviting. When engaging with customers, be helpful, polite, and personal. Use emojis sparingly and tastefully (e.g., 🤍, ✨, 🌿) to add warmth without sacrificing elegance.
• •Highlight Values Subtly: Weave in the brand's core principles—sustainability, quality, and minimalist design—naturally into the copy. Instead of just stating a product is "eco-friendly," explain *how* (e.g., "crafted from organic ring-spun cotton for its quality, durability, and a lighter footprint on the planet").

Percepción Social

Premium, design-led lifestyle brand, offering high-quality, safe, and beautiful products with a distinct Nordic aesthetic. Perceived as providing elegant solutions that blend functionality with beauty, appealing to those who value minimalist design and serene home environments. Has a loyal following due to curated aesthetic and values.

Ejemplos de Copy

• •Rooted in Nature. Designed for Your Life. Discover collections that bring the quiet spirit of the Nordics home.
• •Your sanctuary, simplified. Our latest home collection is designed to create moments of calm in the beautiful chaos of daily life. Where do you find your peace? 🤍 #AbbieAndHenry #NordicLiving #SimpleBeauty
• •Move through your world with effortless style. From city streets to wild coastlines, our new apparel collection is crafted for every journey. Made with sustainable materials for the conscious adventurer. Shop now and find your freedom.
• •Inside: A Breath of Fresh Air for Your Home
• •More than just comfort, it's a feeling. Our signature sweatshirt is made from the softest organic cotton, designed with a relaxed, timeless fit. It’s your go-to piece for early morning walks, quiet evenings, and every adventure in between. Wrap yourself in serene style.