Brand Tone

aspirational, reassuring, and quality-focused

Brand Values

• •Quality and Craftsmanship
• •Luxury and Style
• •Customization and Personalization
• •Customer Satisfaction and Service
• •Practicality and Functionality

Best Practices

• •Always Lead with "Luxury" and "Quality": Consistently use words like "luxurious," "premium," "handcrafted," and "high-quality" to reinforce the brand's core value proposition in all headlines, product descriptions, and social media posts.
• •Emphasize Customization: Frame product choices not as mere options, but as an empowering design experience. Use phrases like "Create your own," "Personalize your space," and "Designed by you" to highlight the bespoke nature of the products.
• •Balance Elegance with Practicality: While the tone is aspirational, always connect beautiful design to real-world benefits. For instance, when describing an elegant headboard, also mention its comfort for reading in bed. When showcasing a fabric, mention its durability.
• •Leverage Social Proof: Integrate customer testimonials directly into copy. Instead of just saying "customers love us," use direct quotes or specific feedback like, "Join hundreds of happy customers who praise our 'great quality and perfect colors'."
• •Maintain a Reassuring Voice: In all communications, from product pages to post-purchase emails, use a confident and supportive tone. Phrases like "We're here to help," "Invest with confidence," and highlighting warranties or customer service accessibility builds trust and aligns with the brand’s perceived reliability.

Social Perception

The general perception of ABBEDS is positive. Customers frequently praise the great quality and appearance of the beds. The company's communication and customer service are highly rated. The beds are perceived as well-made and sturdy. The brand is also seen as family-friendly, with products praised for their safety and design for children.

Copy Examples

• •Your Sanctuary, Redefined. Escape to the bedroom of your dreams. Our beds, crafted with passion in Yorkshire, are more than just a place to sleep —they are the centerpiece of your personal sanctuary. Choose from over 16 premium fabrics and create a space that is uniquely yours.
• •Luxury That’s Built to Last. Experience the perfect blend of timeless design and master craftsmanship. Each ABBEDS bed is built with the finest materials to ensure years of comfort and style. Invest in quality, and sleep beautifully every night.
• •Smart Storage, Hidden in Style. Don’t choose between elegance and practicality. Our optional ottoman storage provides ample space to keep your bedroom serene and clutter-free, all concealed within a beautifully designed bed frame. Style and function, finally united.
• •The Perfect Fit for Your Family. From stylish master suites to safe and cozy kids' rooms, our collection has something for everyone. Our customers love the quality and design that brings comfort to the whole family. Discover a bed you’ll all love.
• •Design Your Dream Bed in Minutes. Why settle for standard? With ABBEDS, you are the designer. Select your size, choose your favorite fabric, and pick the perfect color to create a bed that truly reflects your personality. Your vision, our craftsmanship.