Brand Tone

Modern, evocative, and authentic. A fusion of streetwear edge with a thoughtful undercurrent.

Brand Values

• •Authenticity
• •Modernity
• •Meaning
• •Individuality
• •Quality

Best Practices

• •Maintain a consistent brand voice that reflects the fusion of streetwear aesthetics with the brand name's deeper meaning.
• •Leverage the brand's newness to create a unique and authentic identity in the streetwear market.
• •Clearly differentiate the brand from other entities with similar names to avoid confusion.
• •Incorporate the brand name's historical and biblical meanings subtly into the brand narrative and content.
• •Utilize social media platforms to engage with the target audience and build a strong online presence.

Social Perception

A unique and emerging streetwear brand that is modern, authentic, and carries a deeper sense of meaning and history.

Copy Examples

• •Abar Hayah: Where existence crosses into style.
• •Abar Hayah: Defining the now, becoming the next.
• •Step into your becoming. Abar Hayah streetwear.
• •More than a brand, it's a statement. Abar Hayah.
• •Crossing over the expected. Abar Hayah.