Brand Tone

Sophisticated, Story-driven, and Exclusive

Brand Values

• •Exclusivity & Rarity
• •Artistry & Craftsmanship
• •Storytelling & Experience
• •Quality & Efficacy
• •Personalized Service & Expertise
• •Integrity & Honesty
• •Well-being & Self-Care

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (sophisticated, evocative, expert), key messaging points, preferred vocabulary (e.g., "author," "exclusive," "sensory," "journey," "curated"), and words to avoid (e.g., overly casual slang, generic terms).
• •Focus on Storytelling: Consistently weave narratives around the products and the brands. Highlight the inspiration, the craftsmanship, and the unique experience each item offers, rather than just listing features.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses (sight, smell, touch) and evoke emotions, aligning with the experiential nature of perfumes and high-end cosmetics.
• •Maintain an Educated and Refined Tone: Ensure the language is articulate, intelligent, and polished, reflecting the premium nature of the products and the expertise of the brand, without becoming overly academic or unapproachable.
• •Emphasize Exclusivity and Curation: Regularly reinforce the idea that ABANUC offers a special, carefully selected range of products that are not easily found elsewhere, highlighting the "author" or "niche" aspect.

Social Perception

Generally perceived as a high-end, sophisticated retailer offering exclusive and quality products, particularly in perfumes and cosmetics. Seen as a destination for discovering unique brands and receiving expert advice.

Copy Examples

• •Headline: ABANUC: Where Scent Tells Your Unique Story. Body: Discover a curated world of author perfumery and exceptional cosmetics. At ABANUC, we believe in the transformative power of fragrance and the artistry of skincare, bringing you brands with soul and stories waiting to be unveiled. Explore the extraordinary.
• •Headline: Beyond the Bottle: An Olfactory Journey. Body: Each fragrance at ABANUC is more than a scent; it's an invitation. Journey through rare essences and masterful blends, handpicked for their ability to evoke emotion and create lasting impressions. Find the aroma that resonates with your essence.
• •Headline: The Art of Self-Care, Elevated. Body: Indulge in our meticulously selected range of cosmetics and wellness treasures. From transformative skincare to evocative home fragrances, ABANUC offers an exclusive passage to refined self-care, celebrating brands that honor true craftsmanship.
• •Headline: Curated for the Discerning: The ABANUC Collection. Body: We seek out personal projects and iconic creators, offering you a collection that champions authenticity and unparalleled quality. Step into ABANUC and experience beauty and fragrance that speak with a distinct voice.
• •Headline: Your Signature Awaits. Body: At ABANUC, the search for your signature scent is a personal voyage of discovery. Allow our experts to guide you through an exclusive selection of niche perfumes, each with a unique narrative, to find the one that is undeniably you.