Brand Tone

Motivational, confident, body-positive, empowering, energetic, friendly, approachable, trendy, and direct, like a supportive friend who is knowledgeable about fashion and quality.

Brand Values

• •Confidence and Empowerment
• •Quality and Performance
• •Style and Modernity
• •Community

Best Practices

• •Lead with Empowerment: Start your copy with a focus on how the customer will feel—confident, strong, unstoppable. The product is the tool to achieve that feeling.
• •Speak Like a Friend: Use a direct, conversational, and encouraging tone. Use "you" and "your" to make the message personal. Phrases like "¡Vamos!" or "Estás lista?" fit the brand well.
• •Balance Style and Function: Always mention both the aesthetic appeal (e.g., "realza tu figura," "diseño único") and the practical benefits (e.g., "cero transparencias," "tela elástica") in your product descriptions.
• •Use Action-Oriented Language: Employ strong verbs and calls to action that inspire movement and decisiveness. Examples include "Conquer your workout," "Shop the look," "Join the movement," and "Discover your strength."
• •Stay Visually and Tonally Aligned: Ensure that the energetic and confident tone of the copy is matched by dynamic, high-quality visuals of women actively using and enjoying the products. Consistency across all channels is key to building a strong, recognizable brand identity.

Social Perception

Positive among its target audience, perceived as a reliable source for stylish and functional quality activewear, a motivational brand that associates its products with a healthy lifestyle, and trustworthy due to transparent policies and good customer satisfaction.

Copy Examples

• •Your workout is a challenge. Your outfit shouldn't be. Introducing the new Seamless Pro collection. Designed to move with you, hug every curve, and feel like a second skin. Zero distractions, 100% confidence. Ready to conquer your goals in style? Shop the link in our bio. #AbanUY #ModaFitness #ConfidenceInMotion
• •It’s not just a legging, it’s a confidence boost. Our Push-Up leggings are back in stock to shape, support, and empower you through every squat, run, and stretch. Get yours before they’re gone again! #Activewear #GymStyle #PushUpLeggings
• •Hey [Customer Name], don't let anything hold you back from your best self. Especially not your activewear. For a limited time, get up to 30% off our most-loved collections. It’s time to invest in the quality and style you deserve. Feel strong, look incredible. Shop now.
• •Designed for Movement. Built for Confidence. Discover activewear that supports your strength and celebrates your style. Free shipping on orders over $2500.
• •What's your biggest motivator to stay active? Options: 1) Feeling strong! 2) My cute gym fits. 😉 (Follow-up slide): Whatever your reason, we’re here to cheer you on! Tag us in your #AbanUY look to be featured.