Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Supportive and Encouraging, Community-Oriented, Inspiring, Authentic

Brand Values

• •Passion for Craft
• •Community
• •Quality
• •Inspiration and Creativity
• •Learning and Sharing
• •Joy and Well-being
• •Customer Centricity

Best Practices

• •Embrace Warmth and Enthusiasm: Always write with a genuine passion for crafting. Use exclamation points appropriately and convey excitement about products, projects, and community interactions.
• •Speak the Community's Language: Continue using friendly, inclusive language. Incorporate crafting-specific terms and hashtags that resonate with the target audience (e.g., #Tejicomunidad, #AmoTejer). Primarily use Spanish for core communications if that remains the primary target audience, ensuring high-quality, natural-sounding translations if expanding.
• •Be Genuinely Helpful and Supportive: Frame copy around providing value – whether it's a tip, inspiration, or clear product information. Encourage questions and interaction, positioning the brand as a helpful guide.
• •Foster Connection: Regularly include calls to action that encourage community engagement (e.g., "Share your thoughts," "Tag a friend who would love this," "Show us your creations"). Highlight community members and their work when possible.
• •Maintain Authenticity: Let the family business aspect and genuine love for the craft shine through. Avoid overly corporate or impersonal language. Storytelling about the origins of products or the passion behind the brand can reinforce this.

Social Perception

Positive and Engaged Community, Trusted Resource, Inspirational, Strong Local Focus

Copy Examples

• •¡Hola, #Tejicomunidad! ✨ Get ready to fall in love! Our new line of [Yarn Type] has just landed, bursting with vibrant colors and dreamy softness. Imagine the cozy sweaters and stunning shawls you’ll create! Which color is calling your name? Tell us below! 👇 #MiLaneria #NewYarn #Knitspiration #CrochetLove #HandmadeHappiness
• •Ready to take your crochet skills to the next level? Join our upcoming [Workshop Name] online workshop! Our amazing instructor [Instructor's Name] will guide you step-by-step in a fun and supportive environment. Spaces are limited – sign up today and let’s create something beautiful together! Link in bio. #MilaneriaWorkshops #LearnToCrochet #CraftCommunity #TejerEsMiSuperpoder #Milaneria
• •(Upbeat music, quick cuts showing the technique) Hey crafters! Struggling with [common crochet problem]? Try this quick tip! [Demonstrates tip clearly and concisely]. Boom! Problem solved. 😉 Happy hooking! Don’t forget to share your projects with us! #CrochetTips #MilaneriaHacks #TejiendoConAmor #CraftTok #MiLaneria
• •Milaneria: Your Home for Quality Yarns, Endless Inspiration, and a Vibrant Crafting Community. Let's Weave Joy Together!
• •We're always so inspired by YOU, our incredible #Tejicomunidad! This week, we’re spotlighting [Customer Name]'s stunning [Project Type] made with our [Yarn Name] yarn. Isn't it gorgeous? 😍 Share your Milaneria makes with us by tagging @mi_laneria for a chance to be featured! #MilaneriaInspires #CustomerLove #HandmadeCommunity #CrochetLife