Brand Tone

inspirational, personal, and mindful. caring and detailed-oriented. boho-chic and elegant

Brand Values

• •Ethical Practices: Stated commitment to recycled materials (gold and silver) and ethical manufacturing.
• •Quality & Craftsmanship: Focus on "premium quality" and "hand-selected jewelry."
• •Customer Wellbeing: Providing hypoallergenic and nickel-free jewelry safe for sensitive skin.
• •Personalization & Meaning: Offering personalized jewelry and pieces with gemstone significance.
• •Sustainability: Using recycled paper from FSC certified sources for gift boxes and emphasizing the durability of jewelry to protect the environment.

Best Practices

• •Emphasize Storytelling: Share the inspiration behind collections or the meaning of specific gemstones to connect on a deeper level.
• •Use "You-Focused" Language: Address the customer directly, focusing on how the jewelry makes them feel or what it represents for them.
• •Highlight Ethical and Sustainable Aspects: Consistently weave in messaging about recycled materials, ethical production, and hypoallergenic qualities, as these are stated brand values.
• •Maintain a Gentle and Encouraging Voice: Use positive and uplifting language that aligns with inspiration and mindfulness. Avoid overly aggressive sales tactics.
• •Visual and Textual Harmony: Ensure that the copy on social media and the website complements the visual aesthetic (e.g., if visuals are boho and elegant, the text should evoke similar feelings).

Social Perception

The brand presents itself as one that values customer happiness and welcomes feedback. The perception of similar-sounding brands (like Moon Magic Jewelry) shows that customers in this market are generally interested in authenticity, quality, and the story behind the jewelry.

Copy Examples

• •Adorn yourself with intention. Our gemstone jewelry is more than an accessory; it's a personal talisman for your unique journey.
• •Crafted with care, just for you. Discover personalized pieces made from recycled precious metals, kind to your skin and the Earth.
• •Let your light shine. Each Make By Moon creation is designed to reflect your inner beauty and a spirit of mindful elegance.
• •More than just jewelry, it's a feeling. Unbox a thoughtfully packaged treasure, a reminder of your own strength and grace.
• •Find the piece that speaks to your soul. Explore our collection of ethically sourced gemstone jewelry and tell your story.