Brand Tone

Passionate, Warm & Welcoming, Nature-centric & Appreciative, Customer-focused

Brand Values

• •Passion for Nature and Plants
• •Quality and Originality
• •Bringing Beauty and Joy
• •Community
• •Sustainability
• •Creativity

Best Practices

• •Use evocative and sensory language: Appeal to the senses by describing the colors and the feeling the flowers/plants evoke (e.g., "incantevole," "meraviglia," "gioia e vitalità" - "enchanting," "wonder," "joy and vitality."
• •Focus on "Bringing Nature's Beauty": Consistently thread the core value of connecting people with nature and its beauty through all communications.
• •Highlight the passion and love for flowers and plants: Emphasize the dedication and care that goes into creating each arrangement.
• •Showcase the curated selection of high-quality flowers from the best suppliers.
• •Emphasize the commitment to enriching lives through the wonder of nature and creating a welcoming place/community.

Social Perception

Established Local Presence, Limited Online Review Profile, Association with Interflora (potential credibility), Trustworthy (due to detailed policies and contact information)

Copy Examples

• •Benvenuti nel mondo incantevole dei fiori! (Welcome to the enchanting world of flowers!)
• •La nostra storia è intessuta di momenti speciali con i nostri clienti. (Our history is woven with special moments with our customers.)
• •Scopri la passione e l'amore che mettiamo in ogni creazione floreale. (Discover the passion and love we put into every floral creation.)
• •Arricchisci la tua vita attraverso la meraviglia della natura. (Enrich your life through the wonder of nature.)
• •Un luogo dove la flora si fonde con l'arte e la creatività. (A place where flora blends with art and creativity.)