Brand Tone

Authentic & Trustworthy, Community-Oriented & Supportive, Passionate & Purpose-Driven, Healthy & Wholesome, Accessible & Convenient, Proudly Jordanian

Brand Values

• •Authenticity & Natural Quality
• •Community Empowerment
• •Health & Wellbeing
• •Sustainability & Self-Sufficiency
• •Heritage & Tradition

Best Practices

• •Use terms like "Jordanian," "locally sourced," "our farmers," "community producers."
• •Build authenticity and emotional connection.
• •Avoid overly processed or artificial-sounding terms.
• •Use inclusive language.
• •Let customers know that their purchases have a positive impact beyond just acquiring a product.

Social Perception

Positive & Respected, Innovative & Necessary, Trustworthy Source for Local Goods, Community Focused, High-Profile Endorsement

Copy Examples

• •Shop Dibeen Local today – where every purchase makes a difference.
• •It’s more than food; it’s a taste of home.
• •Subscribe to a taste of Jordan's bounty.
• •Join us in building a stronger, self-sufficient community, one delicious, handcrafted item at a time.
• •At Dibeen Local, we’re passionate about preserving our traditions and sharing their goodness with you.