Brand Tone

Heartfelt & Emotional, Authentic & Honest, Appreciative (of Craftsmanship & Heritage), Gentle & Inviting

Brand Values

• •Love & Care: Central to their messaging, symbolizing a mother's affection.
• •Comfort: A primary benefit promised to customers – creating a cozy and safe home environment.
• •Handcrafted Quality & Artistry: Emphasis on products handpicked from artisans and "Maa Ke Haath Ka" collections made by mothers.
• •Authenticity & Imperfection: Valuing the uniqueness and soul of handmade items.
• •Heritage: Celebrating Indian artistry and traditional crafts.
• •Connection & Storytelling: Believing that homes (and their decor) tell stories and foster connections.

Best Practices

• •Embrace the "Mother's Warmth" Metaphor: Consistently weave in language that evokes care, nurturing, love, and the comfort associated with a mother's presence.
• •Tell Stories, Not Just Sell Products: Frame product descriptions and social media posts around the stories of the artisans (especially the mothers crafting items), the heritage of the crafts, or the emotional connection the products can bring to a home.
• •Don't shy away from the "perfect imperfections" that make each piece unique and soulful, as this aligns with the brand's value of honesty.
• •Highlight handcrafted items and Indian artistry.
• •Use soft, welcoming, and comforting language.

Social Perception

Positive (among engaged users). Customers express satisfaction and appreciation for the products' quality and the feelings they evoke. The Justdial review is positive.

Copy Examples

• •Welcome to Maeri, where each item is a reminder of love, warmth, and precious memories.
• •Bring home more than a product; bring home a blessing.
• •Explore new arrivals inspired by a mother's tender care.
• •Discover Handpicked Love.
• •Maa Ke Haath Ka collection made by mothers.