Brand Tone

Friendly, helpful, and slightly humorous, with a focus on cleanliness and convenience.

Brand Values

• •Convenience
• •Cleanliness
• •Effectiveness
• •Relatability
• •A touch of humor

Best Practices

• •Use clear and concise language that is easy to understand.
• •Focus on the benefits of the product for the customer.
• •Incorporate humor and wit where appropriate, but avoid being overly silly.
• •Maintain a friendly and approachable tone.
• •Use storytelling to connect with the audience on an emotional level.

Social Perception

A brand that is seen as relatable, practical, and a little bit fun. Customers should feel like aawipes understands their everyday struggles with messes and offers a simple, effective solution.

Copy Examples

• •"Life's messy, but cleaning up doesn't have to be. aawipes: Making spills disappear since forever (or at least since we invented them)."
• •"Don't cry over spilled milk...wipe it up with aawipes! Seriously, they're super absorbent."
• •"Stains happen. Be prepared. Keep a pack of aawipes in your car, your bag, your spaceship. Okay, maybe not your spaceship, but you get the idea."
• •"aawipes: So effective, they'll make you want to start cleaning...said no one ever. But they *will* make cleaning easier!"
• •"From sticky fingers to muddy paws, aawipes has you covered. Your all-in-one solution to life's little messes."