Brand Tone

Professional, sophisticated, and design-focused, with a hint of exclusivity due to the B2B wholesale aspect. The tone should be educational and collaborative when engaging with the design community.

Brand Values

• •Quality craftsmanship
• •Innovative design
• •Collaboration
• •Elegance
• •Professionalism

Best Practices

• •Establish a clear brand voice guide that outlines the tone, style, and vocabulary to use across all communications.
• •Create and maintain an official YouTube channel showcasing the brand's products, design processes, and collaborations.
• •Engage directly with the textile design community through educational content, workshops, or partnerships with design schools.
• •Consistently use relevant hashtags and keywords in social media and website content to improve searchability.
• •Monitor mentions of 'Aavrati' across various online platforms to identify and address any unrelated content or discussions.

Social Perception

Aavrati currently lacks a strong unified online presence and brand identity. The social perception is scattered and undefined due to the presence of unrelated content and individual associations. The goal is to establish Aavrati as a reputable and innovative brand in the textile and design industry.

Copy Examples

• •Discover the exquisite Georgette Chiffon sarees in the Aavrati 2 wholesale catalogue, designed for discerning retailers.
• •Elevate your collection with Aavrati's latest designs, blending traditional craftsmanship with contemporary aesthetics.
• •Partner with Aavrati and bring timeless elegance to your customers. Explore our wholesale opportunities today.
• •Aavrati: Where textile innovation meets enduring style. Inspiring designers and retailers alike.
• •Exclusive previews and behind-the-scenes glimpses into Aavrati's design process. Follow us to stay updated on our newest collections.