Brand Tone

Elegant, aspirational, and appreciative of heritage and craftsmanship.

Brand Values

• •Authenticity: Offering "100% original" products.
• •Quality: A "love for quality" in fabrics and design.
• •Seamless Experience: Making shopping "effortless and enjoyable".
• •Heritage and Craftsmanship: Valuing the rich textile traditions and artistry.
• •Customer Satisfaction: Prioritizing happy customers and showcasing positive reviews.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Aarzu's tone (elegant, aspirational, appreciative, customer-centric, poetic) and share it with anyone creating content.
• •Emphasize Storytelling: Connect with the "heritage," "dreams," and "tales" woven into the fabrics, as highlighted on the "About Us" page. Use descriptive and evocative language.
• •Highlight Authenticity and Quality Consistently: Reinforce the "100% original" and "exquisite quality" messages in product descriptions, social media posts, and advertisements.
• •Maintain a Gracious and Appreciative Customer Interaction Style: Ensure all communications, from automated emails to social media replies, reflect a helpful and respectful tone.
• •Visual Consistency Reinforces Tone: Ensure that the visual elements used alongside the copy (photography, videography, graphics) align with the elegant and aspirational tone of the brand.

Social Perception

Generally positive, with praise for product authenticity, prompt delivery, and good quality. Responsive customer service is noted. Some desire for better value and coupons.

Copy Examples

• •Headline: Aarzu: Where Heritage Meets Haute Couture. Body: Discover authentic Pakistani designer wear, meticulously crafted to tell a story of timeless elegance. Each thread, a whisper of tradition; each design, a dream realized.
• •Headline: Drape Yourself in Dreams. Body: Experience the unparalleled quality and artistry of 100% original Pakistani suits. At Aarzu, we bring you more than fashion – we bring you a feeling.
• •Headline: The Essence of Celebration, Woven into Every Fibre. Body: Elevate your festive moments with Aarzu's curated collection of luxury lawn and occasion wear. Unfold the magic of exquisite craftsmanship.
• •Headline: Your Search for Authenticity Ends Here. Body: We believe in the beauty of the original. Explore our handpicked selection of genuine Pakistani designer ensembles and embrace your unique style with confidence.
• •Headline: From Our Heart to Your Wardrobe. Effortless Elegance, Delivered. Body: Indulge in a seamless shopping experience and discover the luxurious touch of Aarzu. Timeless Pakistani fashion, just a click away.