Brand Tone

Ethical, Passionate, Storytelling, Authentic, Joyful, Inspiring, Approachable, Friendly, Conscious, and Empowering.

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Environmental Responsibility
• •Artisan Collaboration & Craft Preservation
• •Community & Connection
• •Quality & Durability
• •Authenticity & Transparency
• •Giving Back

Best Practices

• •Lead with Values: Always ensure your core values of ethical production, sustainability, and artisan collaboration shine through in your messaging. Whether it's a product description or a social media update, connect it back to 'why' AARVEN exists.
• •Tell the Story: Focus on the narrative. Who made it? Where is it from? What impact does this purchase have? Storytelling creates an emotional connection and reinforces authenticity.
• •Use Warm & Inclusive Language: Reflect the 'friend of the people' ethos. Write in a way that is welcoming, respectful, and makes the customer feel part of a positive global community.
• •Highlight the 'Handmade' and 'Unique' Aspects: Emphasize the human touch and the individual nature of the products. This differentiates AARVEN from mass-produced items and justifies its value.
• •Be Transparent & Specific: Instead of vague claims, provide specific details about materials (e.g., 'recycled brass,' 'sustainably sourced olive wood'), processes ('handwoven by a women's cooperative in Kenya'), and impact ('2% of sales support African Promise'). This builds credibility and reinforces the ethical stance.

Social Perception

Highly Regarded for Ethics & Sustainability, Valued for Unique, Quality Products, Trusted & Reliable, Inspirational & Conscious Choice, Creative & Culturally Rich

Copy Examples

• •Adorn yourself with stories untold. Our [Product Name] earrings aren't just handmade; they're a whisper of Kenyan artistry, crafted from recycled brass that gleams with a new purpose. Wear a piece of a brighter future.
• •From a shared adventure in East Africa to a global family of artisans – that's the AARVEN journey. Every basket woven, every piece of pottery shaped, supports real people and ancient skills. Discover the hands and hearts behind your homewares. #EthicalHome #ArtisanMade #FriendOfThePeople
• •Style that speaks volumes, sustainably. We believe beautiful things shouldn't cost the Earth. That's why our collections are crafted with recycled materials, natural fibres, and a whole lot of love for our planet and its people. Shop consciously, live joyfully.
• •Meet Zephania, whose skilled hands carve magic into olive wood, bringing warmth from Kenyan forests to your kitchen. At AARVEN, we don't just source products; we build partnerships that celebrate incredible talent and empower communities. Read his story...
• •Bring the world's artistry into your home. Explore our new collection of handwoven textiles from India, each thread telling a story of tradition and fair partnership. Plus, 2% of every purchase from this range helps fund children's education in the region. Make a difference, beautifully.