Brand Tone

Personal, heartfelt, artisanal, warm, affectionate, intimate, approachable, caring, creative, and conveying delicate craftsmanship.

Brand Values

• •Artisanal Craftsmanship
• •Love and Connection
• •Creativity and Self-Expression
• •Support for Small Business

Best Practices

• •Always Lead with the 'Why': Start with the personal story as the brand is an expression of love for a son. This emotional core should be present in the 'About Us' page and subtly referenced in campaigns to build a strong, heartfelt connection.
• •Use 'Artisanal' Language: Consistently use words like 'fait main' (handmade), 'atelier' (workshop), 'petite série' (small batch), and 'avec amour' (with love) to reinforce the brand's core value of craftsmanship.
• •Maintain a Warm and Personal Tone: Address the customer directly and intimately ('pour vous'). The tone should feel like a personal recommendation from the creator, not a faceless corporation.
• •Emphasize Local Roots: Proudly mention that the products are 'Made in Lyon, France.' This anchors the brand in a specific place known for its culture and quality, adding to its appeal.
• •Focus on the Feeling, Not Just the Function: Describe how the accessories make the customer feel special, stylish, connected to a story. The copy should sell not just a pouch, but a 'tr sor' (treasure) holder; not just a scrunchie, but a 'touche de douceur' (touch of softness).

Social Perception

Perceived positively as a genuine, high-quality artisan business with a reputation for quality and appeal, as evidenced by its inclusion in curated markets and major department stores. The brand fosters a loyal community through engagement and storytelling, positioning its products as unique gift ideas and fashion accessories.

Copy Examples

• •Tiss avec soin, juste pour vous. D couvrez notre nouvelle collection de pochettes, confectionn es la main dans notre atelier Lyon. Chaque pi ce raconte une histoire d'amour et de d vouement. Laquelle choisirez-vous pour garder vos tr sors ? #faitmain #createurfrancais #lyon #artisanat
• •Le chouchou 'C leste' : Plus qu'un simple accessoire, c'est une touche de douceur pour vos journ es. Fabriqu en petite s rie partir de tissus de haute qualit , il est con pour prendre soin de vos cheveux avec style. Adoptez une cr ation Aaron and You, c'est adopter un peu de l'amour avec lequel il a t fait.
• •TikTok Caption: "De mon atelier vos cheveux." (From my workshop to your hair.) "Chaque point est une promesse de qualit et d'amour. #artisan #smallbusiness #madeinfrance #hairaccessories"
• •Email Marketing Subject Line: "Une nouvelle touche d'amour pour votre quotidien."
• •In-Store Signage: "Aaron and You: Accessoires faits main Lyon. Chaque pi ce est unique, comme vous." (Aaron and You: Handmade accessories from Lyon. Every piece is unique, just like you.)