Brand Tone

Artisanal & Evocative, sophisticated, warm, authentic, personal, and empowering, built on a narrative of authenticity and emotional connection.

Brand Values

• •Craftsmanship & Artistry
• •Authenticity & Storytelling
• •Quality Materials
• •Sustainability
• •Empowerment

Best Practices

• •Lead with the "Why": Always start with the story or the artisan behind the product. Instead of saying "New Blue Cushion," say "Inspired by the Evening Sky: Our Hand-Dyed Indigo Cushions."
• •Use Sensory and Evocative Language: Use words that appeal to touch, sight, and emotion. Phrases like "soothing colors," "soft to the skin," "timeless elegance," and "artisanal charm" reinforce the brand's premium feel.
• •Emphasize Authenticity: Consistently use keywords like "handcrafted," "artisanal," "hand-blocked," "authentic," and "unique" to reinforce the brand's core value proposition.
• •Tell the Artisan's Story: Whenever possible, briefly feature the makers. This adds a human element and reinforces the brand's mission to bridge the gap between artisans and customers.
• •Maintain an Empowering Tone: Weave in the "Unafraid and Audacious" philosophy. Encourage customers to see home decor as a form of self-expression, empowering them to create a space that is a true reflection of their personality.

Social Perception

AArika decor is perceived as a premium, high-quality niche brand catering to customers who value unique, handcrafted items. Customer testimonials indicate product quality meets expectations. The brand's digital footprint is primarily concentrated on its e-commerce site and targeted influencer collaborations, suggesting a positive but still growing perception among a specific, discerning audience.

Copy Examples

• •More than a meal, it's a moment. Our new hand-blocked table linens are crafted by artisans who pour their hearts into every pattern. Each thread tells a story of tradition and artistry. Adorn your table with a masterpiece. #AArikaHomeDecor #ArtisanalLiving #HandcraftedHome
• •Your Home, Your Story. Discover décor that speaks, with pieces handcrafted to honor tradition and inspire modern living.
• •Carved from a single piece of sustainably sourced mango wood, this bowl is a testament to the artisan's touch. The unique grain tells the story of its origin, while the smooth, hand-polished finish brings a warm, organic elegance to any surface. A piece not just to hold things, but to hold stories.
• •Woven with Intention: The Artisan Collection Has Arrived.
• •We started AArika decor with a belief: that the objects in our homes should be as soulful as the people who live in them. We journey to find skilled artisans, partnering with them to bring you authentic, handcrafted pieces that carry a story. This isn't just decor; it's a celebration of heritage and creativity in your hands.