Brand Tone

Performance-Oriented, Competitive, Enthusiastic, Passionate, Technical, Knowledgeable, Community-Focused

Brand Values

• •Quality & Performance
• •Innovation
• •Versatility/Inclusivity (for players)
• •Authenticity (in the sport)
• •Responsiveness/Customer Focus
• •Social Responsibility

Best Practices

• •Focus on the player's goal: Whether it's winning a tournament or enjoying a backyard game, frame copy around how AAR products help achieve that. Emphasize performance, precision, and the joy of the game.
• •Use Specific, Technical Language (Balanced with Accessibility): Mention speed ratings, materials, and ACL approval where relevant, as this builds credibility with serious players. However, also explain the *benefit* of these features in simpler terms for a broader audience.
• •Maintain an Enthusiastic and Confident Voice: Show passion for the sport and confidence in the quality and performance of AAR products. Use strong verbs and positive framing.
• •Highlight Community and Competition: Reference ACL events, sponsored players (if applicable and current), and the broader cornhole community to reinforce the brand's involvement and authenticity in the sport.
• •Be Informative and Helpful: Provide useful information, such as bag break-in tips or explanations of different bag types, to position AAR Cornhole as a knowledgeable resource. Ensure clarity on policies like returns and shipping.

Social Perception

Positive among Serious Players, Growing Reputation, Good Value, Supply Issues for High-Demand Products, Seen as a Contender

Copy Examples

• •Headline (Website/Social Media): AAR Cornhole: Precision Engineered. ACL Approved. Dominate the Boards.
• •Product Description Snippet (Ripper Bags): Unleash the Ripper. Featuring our signature high-speed carpet (6/9 rated) and stable flat-disc fill, these ACL Pro Stamped bags are engineered for players who demand consistent slides and unerring accuracy. From backyard battles to tournament finals, feel the AAR difference with every throw.
• •Social Media Post (New Product Launch): 🔥 NEW DROP ALERT! 🔥 The 2025 Shockwave-X series is here! Engineered for pure offensive power with an ultra-low friction fast side (9-speed) and enhanced control on the slow side (5-speed). Ready to elevate your game? Tap the link in bio – these won't last long! #AARCornhole #TeamAAR #CornholeBags #ACLPro #NewGear
• •About Us Snippet: At AAR Cornhole, we live and breathe the game. From the satisfying thud of a bag on the board to the thrill of a four-bagger, we're dedicated to equipping every player – from casual enthusiasts to seasoned pros – with the premium gear they need to perform their best. We're more than just a shop; we're part of the cornhole community.
• •Email Subject Line (Promotional): Gain Your Edge: AAR Pro-Series Bags Back in Stock!