Brand Tone

Caring & Empathetic, Natural & Pure, Informative & Trustworthy, Hopeful & Positive

Brand Values

• •Natural Healing
• •Purity & Simplicity
• •Effectiveness & Results
• •Inclusivity & Gentleness
• •Sustainability & Environmental Responsibility
• •Authenticity & Heritage
• •Customer-Centricity

Best Practices

• •Lead with Empathy and Understanding: Always acknowledge the customer's skin concerns and frustrations first. Use language that shows you understand their journey and genuinely want to help them find relief and confidence.
• •Prioritize Purity and Transparency: Consistently highlight the "100% organic seaweed" and "nothing added" aspects. Be clear about the simplicity and natural origin of the product, building trust through transparency.
• •Focus on Gentle Efficacy and Transformation: Balance the message of gentleness (safe for all, even babies) with powerful effectiveness (transforms skin, tackles tough conditions). Use hopeful language that speaks to visible, positive change.
• •Incorporate Authentic Stories and Testimonials: Weave in elements of the brand's origin story or snippets of customer experiences (with permission) to reinforce authenticity and the real-world impact of the product. "Your Aalgo Stories" is a great example.
• •Maintain a Connection to Nature and Sustainability: Subtly remind the audience of the product’s natural source (the Atlantic Ocean, wild-harvested seaweed) and the brand’s respect for the environment. This reinforces its purity and responsible ethos.

Social Perception

Highly Trusted for Problem Skin, Natural and Safe Alternative, Effective, Good Value, Positive Customer Experience

Copy Examples

• •Headline: Rediscover Comfort in Your Own Skin. Body: Tired of endless creams and empty promises? Aalgo’s 100% organic Atlantic seaweed is nature’s gentle answer to troubled skin. Pure, simple, and proven to soothe. Celebrate the skin you're in.
• •Headline: From Our Family's Discovery to Your Family's Relief. Body: Born from a father's quest to soothe his child's eczema, Aalgo brings the ocean's healing touch to your home. Safe for the most delicate skin, powerful enough for persistent conditions. Trust nature. Trust Aalgo.
• •Headline: The Power of One: Pure Seaweed for Pure Results. Body: No hidden ingredients, no harsh chemicals – just 100% wild, organic seaweed. Aalgo offers a transformative skincare experience, gently restoring balance and radiance. Experience the simple purity that truly works.
• •Headline: Your Journey to Healthier Skin Starts with the Sea. Body: For over 20 years, Aalgo has been the trusted name in natural skin relief. Our organic seaweed baths and masks nourish, regenerate, and bring lasting comfort. Hear the stories, see the results, and feel the Aalgo difference.
• •Headline: Gentle Enough for Your Baby, Powerful Enough for Psoriasis. Body: Aalgo’s versatile seaweed powder adapts to your family’s unique skin needs. From soothing a baby’s tender skin to calming chronic conditions, embrace the gentle, effective care of the Atlantic.