Brand Tone

The brand's tone is consistently reverent, spiritual, and artisanal. The language used is respectful and devotional, aiming to connect with customers on a spiritual level. It is also highly professional and quality-focused, emphasizing the premium nature of their materials and the skill of their master craftsmen. The communication is informative, often explaining the significance of deities or the craftsmanship process, positioning the brand as an authority in divine art.

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Spirituality & Devotion
• •Authenticity
• •Customer-Centricity

Best Practices

• •Use Reverent and Respectful Language: Always refer to deities and religious items with respect. Use words like "divine," "sacred," "holy," "devotion," and "blessings" to maintain a spiritual tone.
• •Highlight Craftsmanship and Heritage: Consistently mention the handcrafted nature of the products, the use of premium materials, and the brand's long history (since 1979). Use phrases like "master artisans," "age-old techniques," and "generational skill."
• •Focus on Emotion and Connection: Write copy that connects with the customer's feelings of faith, peace, and devotion. Frame the products not as items to be owned, but as conduits for prayer and tranquility in their home.
• •Be Detailed and Informative: In product descriptions, provide specific details about materials, dimensions, and the artistic process. Sharing the story or significance of a particular deity adds value and reinforces the brand's authority.
• •Incorporate Customer Trust Signals: Weave in elements of trust, such as mentioning worldwide shipping, secure packaging, and positive customer experiences. This reassures potential buyers, especially given the high value and emotional significance of the purchase.

Social Perception

Aakaar is perceived by its customers as a premium, trustworthy, and high-quality brand. Customers, many of whom are international, express immense satisfaction with the "exquisite" and "mesmerizing" craftsmanship of the idols and temples. The meticulous packaging that ensures products arrive in perfect condition is a frequent point of praise. The customer service, often handled by a team member named Samkit, is described as professional, cooperative, and prompt. The brand has garnered positive reviews from celebrity clients as well. While some customers note that the products are expensive, the general consensus is that the quality justifies the cost.

Copy Examples

• •Since 1979, Aakaar has translated devotion into divine art. Our masterfully handcrafted marble idols and wooden temples are not just objects, but the sacred heart of your home. Discover a legacy of faith and craftsmanship.
• •Behold the intricate beauty of Lord Ganesha, remover of obstacles. Each curve and detail is hand-carved with devotion by our master artisans, continuing a tradition of sacred murtikala. Bring home a symbol of wisdom and auspicious beginnings. #Aakaar #DivineArt #GaneshIdol #Handcrafted #MarbleStatue #PoojaRoom
• •Your home is your sanctuary. Create a space for peace, prayer, and reflection with a temple from Aakaar. Our clients around the world trust our four decades of craftsmanship. Find the perfect mandir that speaks to your soul. [Shop Now]
• •Capture the divine playfulness and serene grace of Lord Krishna with this exquisite marble murti. Hand-painted with pure, 24k gold foil, this statue is a collector's piece, born from countless hours of devotion. Let it become a timeless heirloom, filling your home with peace and tranquility.
• •Subject: An Invitation to Experience Divine Craftsmanship Body: Dear [Customer Name], A home is not complete without a corner for quiet reflection and prayer. At Aakaar, we have been passionately creating these sacred spaces since 1979. We invite you to explore our collection of handcrafted idols and temples, each a unique story of devotion waiting to become a part of yours.