Brand Tone

Elegant & Sophisticated, Modern & Minimalist, Inspiring & Aspirational, Practical & Functional, Warm & Inviting

Brand Values

• •Elegance and Design
• •Quality and Durability
• •Versatility and Practicality
• •Innovation
• •Customer Satisfaction and Experience
• •Inspiration

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your brand voice (e.g., elegant, modern, warm), including "do's and don'ts" for language, specific preferred words, and words to avoid. This serves as a guide for all content creators.
• •Focus on "Elegant Simplicity": Given the product's minimalist design, ensure the copy is clear, concise, and sophisticated. Avoid overly technical jargon or overly casual slang. Let the inherent quality and design speak.
• •Highlight Lifestyle Benefits, Not Just Features: Instead of only saying "12+ hour battery," frame it as "Enjoy uninterrupted eveningsแสงสว่าง (light) that lasts from dusk till dawn." Connect the product to the aspirational lifestyle it enables (e.g., cozy evenings, stylish entertaining).
• •Use Evocative Language: Employ words that create a sensory experience and appeal to the desire for ambiance and comfort (e.g., "gentle glow," "serene atmosphere," "effortless sophistication," "captivating light").
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in email marketing, on any future social media, and in customer service interactions is uniform. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established voice.

Social Perception

Stylish and aesthetically pleasing, High-quality and well-made, Versatile and convenient, Effective in creating a desired ambiance. The brand likely appeals to individuals interested in modern home décor, minimalist design, and creating a cozy or sophisticated atmosphere in their living spaces, both indoors and outdoors. The lack of a strong, visible social media footprint might limit broader public awareness and engagement at this stage.

Copy Examples

• •Brevora: Illuminate Your Moments. Effortless Elegance, Enduring Light.
• •Discover the art of ambiance with The Original Brevora Lamp. Its sleek, minimalist design seamlessly integrates into any décor, while the warm, dimmable glow invites tranquility into your space. Crafted for beauty, engineered for life.
• •Transform your evenings from ordinary to enchanting. The Brevora Curve Lamp – where modern design meets timeless illumination. #BrevoraLamp #ModernLighting #HomeDecor #Ambiance #ElegantLiving
• •Introducing Brevora Mini: Big Ambiance, Perfectly Portable.
• •At Brevora, we believe light is more than just function. It's a feeling. It’s the heart of a home, the soul of a gathering. That’s why we meticulously design each lamp to not only illuminate but to inspire, bringing a touch of refined comfort to your everyday.