Brand Tone

Charming, Heartfelt, Creative, Playful, Friendly, Approachable, Quality-Conscious

Brand Values

• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Customer Joy & Connection
• •Small Business & Passion
• •Freshness & Creativity

Best Practices

• •Embrace a "Handmade with Heart" Voice: Always infuse copy with warmth, charm, and a sense of personal touch, reflecting the handcrafted nature of the products. Use words that evoke coziness, delight, and thoughtfulness.
• •Highlight Uniqueness and Personalization: Consistently emphasize the custom and one-of-a-kind aspects of the embroidery. Encourage customer creativity and showcase how products can be personalized.
• •Keep it Friendly and Approachable: Write as if you're talking to a friend. Be open to inquiries, express gratitude for support, and maintain a welcoming tone across all communications, from product descriptions to social media replies.
• •Focus on the Joy of Giving and Receiving: Since products are often seen as gifts, frame copy around the emotional connection and happiness they bring, whether for oneself or a loved one. Use storytelling to illustrate these moments.
• •Showcase Quality and Passion: Subtly weave in mentions of high-quality materials and the passion behind the craft. This reinforces the value and care put into each embroidered piece.

Social Perception

Positive, Gift-Oriented, Appreciation for Niche Designs, Trusted Small Business

Copy Examples

• •Add a little sparkle to your sips! ✨ Our hand-embroidered kitchen towels aren't just pretty; they're a daily dose of joy. Perfect for your home or as a heartfelt gift. #SewLoopCharm #EmbroideredGoodness
• •Dreaming of a one-of-a-kind sweatshirt? We love bringing your cozy custom ideas to life! Drop us a message and let's stitch something special together. Support small, wear unique. #CustomEmbroidery #SewLoopCreations
• •From 'Mama' to 'Wizard Mom,' our embroidered sweatshirts are made with love and a touch of fun. Crafted for comfort, designed to delight. Which one tells your story? #StorytellingStitches #QualityComfort #SewLoop
• •Top off your look with a hat that's as unique as you are! 🧢 Our handcrafted embroidered hats are designed to bring smiles and style to your everyday adventures. #HandcraftedHats #SewUnique #SewLoopStyle
• •Thank you for choosing SewLoop! Each stitch is a piece of our heart, sent from our Colorado studio to your home. We're a small business with big love for creating charming, quality embroidery. #SupportSmallBiz #MadeWithLove #SewLoop