Brand Tone

Sophisticated, luxurious, historical, elegant, and evocative.

Brand Values

• •Luxury
• •Elegance
• •History
• •Exclusivity
• •Exceptional service

Best Practices

• •Maintain a sophisticated and elegant tone in all communications.
• •Emphasize the historical significance and legacy of the brand.
• •Focus on exclusivity, luxury, and exceptional service.
• •Use evocative language that appeals to a sense of adventure and timelessness.
• •Ensure all content reflects the high-quality standards associated with the Orient Express brand.

Social Perception

The brand is perceived as a high-end, luxurious travel experience with historical significance and a reputation for exceptional service. It evokes a sense of nostalgia, elegance, and adventure.

Copy Examples

• •"Embark on a journey through time aboard the legendary Orient Express, where opulent comfort meets unparalleled adventure."
• •"Experience the golden age of travel with our meticulously restored carriages and world-class service. A journey unlike any other awaits."
• •"Indulge in the exquisite flavors and refined ambiance of the Orient Express, where every moment is a celebration of timeless elegance."
• •"Discover the world's most captivating destinations in unparalleled style and comfort. The Orient Express: Where dreams become unforgettable memories."
• •"From the stunning landscapes to the impeccable service, every detail of your Orient Express journey is crafted to exceed your expectations."