Brand Tone

Direct and Promotional, Youthful and Casual, Helpful and Accessible

Brand Values

• •Value for Money
• •Quality
• •Comfort and Style
• •Customer Support
• •Convenience

Best Practices

• •Focus on Value and Key Differentiators: Always highlight what makes Aadai.in appealing – affordability, current styles, comfort, quality for the price, free shipping, and support.
• •Maintain Consistent Messaging: Ensure all communications, from website copy to social media posts, reflect the same core values and brand personality.
• •Use Direct and Clear Language: Avoid overly complex language or jargon. Be straightforward in conveying product benefits and offers.
• •Incorporate Relevant Keywords: Use keywords related to casual wear, comfort, style, and affordability to improve search engine visibility.
• •Engage with Customers: Respond to customer inquiries and feedback promptly and professionally to build trust and loyalty.

Social Perception

Aadai.in aims to be perceived as a brand that offers affordable, stylish, and comfortable casual wear for young adults, with a focus on value for money and excellent customer support.

Copy Examples

• •Shop Aadai.in – Style that doesn't break the bank.
• •Shop now and get it delivered in 2-4 days!
• •Flat 10% Off
• •VALUE FOR MONEY
• •#AadaiIn #OversizedTee #ComfortIsKing