Brand Tone

Stylish & Fashion-Forward, Professional & Quality-Conscious, Accessible & Customer-Oriented, Confident & Established

Brand Values

• •Quality Craftsmanship
• •Fashion & Style
• •Customer Satisfaction
• •Accessibility
• •Heritage & Design Excellence

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics (e.g., sophisticated yet approachable, witty, informative), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Understand Your Audience: Tailor the nuances of your tone to resonate with your target customer. While the core tone remains consistent, the specific language might shift slightly between an Instagram caption and a LinkedIn post.
• •Prioritize Clarity and Authenticity: Ensure your copy is easy to understand and genuinely reflects the brand's values. Avoid jargon where possible and let the brand's personality shine through naturally.
• •Use Storytelling: Weave in elements of your brand's heritage, design philosophy, and customer experiences to create a more engaging and memorable connection. For Hudson Eyewear, this could be stories around their "British design" inspiration.
• •Review and Refine Regularly: Periodically audit your copy across all channels to ensure consistency and effectiveness. Solicit feedback and be open to evolving your voice as the brand grows, while staying true to core values.

Social Perception

A provider of fashionable and trendy eyewear, A brand that offers good quality for the price, A reliable choice for both sunglasses and optical frames, A company with a sense of British design identity.

Copy Examples

• •Headline (Website Banner/Ad): "See a Brighter World. Discover Hudson Eyewear – Where British Design Meets Modern Vision."
• •Social Media Post (Instagram): "Elevate your everyday. Our latest collection blends timeless craftsmanship with the sharpest contemporary styles. Which pair is calling your name? #HudsonEyewear #NewCollection #StyleStatement #OpticalFashion"
• •Product Description Snippet: "Meticulously crafted for comfort and designed to turn heads. The [Frame Name] features premium [Material] and our signature attention to detail. Experience the Hudson difference."
• •Email Subject Line (Promotion): "Your New Look Awaits: Explore Fresh Styles from Hudson Eyewear."
• •About Us Snippet (Short version): "At Hudson Eyewear, we believe great style and exceptional quality shouldn't be out of reach. Inspired by our British heritage, we design eyewear that empowers you to express your unique vision."