Brand Tone

Aspirational, Elegant, Culturally Rooted, Authentic, Celebratory, Joyful, Appreciative of Craftsmanship, Modern, Contemporary, Customer-centric

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Customer Satisfaction
• •Sustainability & Ethical Practices
• •Elegance & Uniqueness
• •Celebration of Womanhood & Inclusivity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Aachho's tone (aspirational, culturally rich, elegant, appreciative of craftsmanship), core values, key messaging points, and even words to use/avoid. Share this with everyone involved in content creation.
• •Storytelling around Heritage and Craftsmanship: Consistently weave narratives about the Rajasthani inspiration, the artisans, and the traditional techniques (like hand-block printing, Gota Patti) into product descriptions, social media, and blog content. This reinforces authenticity and value.
• •Focus on "Feel Good" and Celebration: Infuse copy with language that evokes joy, confidence, and the celebratory spirit the brand aims for. Connect the beauty of the garments to the positive emotions they can inspire in the wearer.
• •Maintain Visual-Verbal Synergy: Ensure the tone of the copy aligns with the visual aesthetic. If images are elegant and showcase detail, the copy should be refined and descriptive, highlighting quality and artistry.
• •Address Customer Feedback (both positive and negative) with a Consistent Tone: While the aim is positive, when addressing concerns (especially given the mixed social perception), maintain a respectful, understanding, and solution-oriented tone that still reflects the brand's commitment to customer satisfaction, even if the execution has been flawed for some. This is crucial for rebuilding trust.

Social Perception

Aachho is perceived as a provider of beautiful, high-quality ethnic wear that successfully blends tradition with modern style. However, a significant number of customers have reported negative experiences, particularly concerning customer service and delivery, leading to mixed opinions.

Copy Examples

• •Aachho: Drape Yourself in Heritage. Feel Exquisitely You. Discover handcrafted elegance that weaves the timeless tales of Rajasthan into every thread. Our latest collection is a celebration of traditional artistry, designed for the modern muse. Experience the 'Too Good' feeling.
• •Let the vibrant spirit of India adorn you. Our [Product Name, e.g., Anarkali Set] is more than an outfit; it's a piece of art, meticulously handcrafted by skilled artisans. Embrace tradition, effortlessly. #Aachho #EthnicWear #HandcraftedLuxury #IndianFashion
• •Each motif on this pure cotton [Product Type, e.g., Kurta] tells a story, printed by hand with age-old techniques. Experience the soft touch of premium fabric and the unique charm of artisanal creation. Wearable heritage, designed to make you feel 'Aachho'.
• •An Invitation to Elegance: Explore New Arrivals at Aachho. Dear [Customer Name], Step into a world where tradition meets contemporary grace. Our new collection, inspired by the regal charm of Rajasthan, awaits. Find pieces that resonate with your unique style and make every moment a celebration.
• •Born from a love for Rajasthani heritage and a passion for timeless fashion, Aachho means 'Too Good'. We strive to bring you handcrafted pieces that not only look exquisite but feel incredible, connecting you to the rich legacy of Indian craftsmanship. Feel good with us.