Brand Tone

Traditional & Authentic, Quality-Conscious & Premium, Trustworthy & Reliable, Warm & Welcoming, Proud & Passionate, Informative & Helpful

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Authenticity
• •Regional Pride
• •Fairness & Sustainability (Emerging)
• •Family

Best Practices

• •Emphasize Heritage and Tradition: Always weave in the long-standing history (since 1858) and the family-run nature of the business. Use phrases like \"time-honoured recipes,\" \"generations of baking,\" \"our family tradition.\"
• •Highlight Quality and Craftsmanship: Consistently mention the use of high-quality ingredients, traditional baking methods, and the artisanal nature of the products. Words like \"handcrafted,\" \"finest ingredients,\" \"master bakers,\" \"award-winning\" reinforce this.
• •Maintain a Warm and Authentic Voice: Write as if you are proudly sharing a beloved family creation. Be informative but also convey the passion and care that goes into making the Printen. Avoid overly corporate or generic language.
• •Connect to Aachen: Regularly reference Aachen, its history, and the regional specialty of Printen. This reinforces authenticity and the unique origin of the products. Use terms like \"Original Aachener Printen,\" \"Taste of Aachen.\"
• •Be Customer-Centric and Trustworthy: Ensure messaging is clear, helpful (e.g., regarding shipping, product varieties, storage), and instills confidence. Acknowledge the customer's desire for authentic, high-quality treats and gifts.

Social Perception

Highly Respected & Reputable, Go-To for Aachener Printen, Symbol of Aachen's Culinary Heritage, Reliable Online Retailer, Associated with Enjoyment and Special Occasions

Copy Examples

• •Headline: Since 1858, Taste the Heart of Aachen. One Printe at a Time. Body: For over 160 years, the Nobis family has passionately crafted authentic Aachener Printen, using treasured recipes passed down through generations. Experience a piece of true German heritage, baked with the finest ingredients and a dedication to quality you can taste. Order your tradition today.
• •Headline: More Than Just Gingerbread. It's Nobis Printen. Body: Discover the unique, spiced delight of original Aachener Printen. From our classic Kräuterprinten to decadent chocolate-covered varieties, each bite is a testament to our commitment to craftsmanship and the rich baking tradition of Aachen. Perfect for gifting, or a well-deserved treat for yourself.
• •Headline: From Our Aachen Bakery to Your Home, With Care. Body: Craving the authentic taste of Nobis Printen? Our online shop brings our freshly baked specialties directly to you, wherever you are. We pack every order with care and use Fairtrade chocolate, ensuring a delightful and responsible indulgence. Experience the Nobis difference.
• •Headline: The Sweet Tradition of Aachen, Perfected by Nobis. Body: Nobis Printen isn't just a bakery; it's a cherished Aachen institution. Our award-winning Printen are made with passion, using only the best ingredients, reflecting our family's promise of quality since 1858. Share the joy of genuine Aachener Printen.
• •Headline: Unwrap a Piece of History. Taste the Nobis Legacy. Body: Each Nobis Printe is a bite of history, a story of family dedication and the unique flavour of Aachen. Whether you prefer them crisp or soft, spiced or sweet, find your favourite and let us share our centuries-old baking artistry with you.