Brand Tone

Helpful & Practical, Accessible & Friendly, Benefit-Oriented, Reassuring

Brand Values

• •Innovation
• •Quality
• •Affordability/Value for Money
• •Customer Satisfaction/Passion for the Customer
• •Functionality & Practicality
• •Transparency
• •Trust
• •Convenience

Best Practices

• •Focus on explaining *how* the product benefits the customer, using action-oriented language.
• •Embrace clarity and simplicity, avoiding jargon; be like a 'helpful neighbor'.
• •Be genuinely enthusiastic (but not hyperbolic), using positive language and emojis where appropriate.
• •Consistently weave in key messages like 'innovation,' 'quality,' 'fair price,' and 'practical solutions'.
• •Maintain a customer-centric voice using 'you' and 'your' frequently to address customer needs and pain points.

Social Perception

Emerging/Lesser-Known, Trust-Seeking Behavior, Typical E-commerce Store, Positive Self-Portrayal

Copy Examples

• •Tired of kitchen chaos? 🤔✨ Meet your new secret weapon! This [Product Name] slices, dices, and makes meal prep a breeze. Spend less time prepping, more time enjoying. 😉 Get yours today with FREE shipping! Link in bio! #LojaSellina #CozinhaPratica #FacilitaSuaVida #KitchenHacks #HomeSolutions
• •Reclaim your space and simplify your life! Our [Product Name] organizer is designed to neatly store [items it stores], turning clutter into calm. Durable, stylish, and incredibly practical – it’s the smart solution for a more organized home. Transform your [room/area] today!
• •✨ Make Your Day Easier (and Save!) with Loja Sellina! ✨ Email Body Snippet: Hello [Customer Name], At Loja Sellina, we're all about finding those clever items that bring a little more ease and joy to your daily routine. This week, discover our handpicked selection of innovative solutions for your home, kitchen, and more – now with [Discount]% off!
• •Discover Loja Sellina: Innovative products that simplify your everyday! 💡 From smart kitchen tools to clever home organizers and pet essentials, find quality and fair prices all in one place. 🏡 Enjoy FREE shipping across Brazil! Shop now and make life a little easier. 👉 [Link to Website]
• •(Video showing product in action) Text Overlay 1: Problem: [Common Small Problem] Text Overlay 2: Solution: Our [Product Name]! Text Overlay 3: Easy, right? 😉 Shop via link! (Poll: Need this? YES / Definitely!)