Brand Tone

Sincere and Authentic, Respectful and Community-Oriented, Elegant and Aspirational, Positive and Uplifting, Informative and Helpful

Brand Values

• •Modesty
• •Quality
• •Comfort
• •Contemporary Style
• •Faith and Islamic Principles
• •Family and Community
• •Empowerment

Best Practices

• •Always write with the values, needs, and aspirations of the modest fashion community in mind. Use language that resonates with their desire for clothing that is both stylish and faith-aligned.
• •Consistently weave in themes of modesty, quality, comfort, faith, and contemporary style into product descriptions, social media posts, and all communications. This reinforces what the brand stands for.
• •Ensure all copy is inclusive, uplifting, and respectful of cultural and religious sensitivities. Avoid overly casual or slang terms that might not align with the brand's elegant and sincere tone.
• •Share the brand story and the 'why' behind aaBideen. Honesty in product descriptions and business practices will build trust and resonate with the value of 'fair and Islamic business practices.'
• •Use visuals and customer testimonials (with permission) alongside descriptive copy to illustrate the beauty, quality, and comfort of the clothing. Let the confidence and satisfaction of other customers speak to the brand's appeal.

Social Perception

Positive Customer Perception, Community-Focused, Growing and Reputable

Copy Examples

• •Elegance redefined. ✨ Discover our latest Abaya collection, where timeless modesty meets contemporary design. Each piece is crafted with luxurious fabrics and intricate details, ensuring you feel confident and graceful for every occasion. Shop the look – link in bio. #aaBideen #ModestFashion #AbayaLove #IslamicStyle #NewCollection
• •At aaBideen, we believe that modesty is beautiful. Born from a desire to provide our daughters and sisters with clothing that honors their values without compromising on style. Explore our collections for the whole family and experience the comfort and confidence of aaBideen. Visit aabideen.com or our stores in Irving & Plano! #aaBideenModesty #FaithFashion #FamilyValues
• •aaBideen: Where Faith Meets Fashion. Crafted with care, designed for comfort, and inspired by timeless values. Discover modest clothing that lets your inner light shine.
• •A Special Treat for Our Valued Community! ✨ For a limited time, enjoy [X]% off on your favorite modest styles. From elegant abayas to comfortable everyday wear, find pieces that speak to your heart and reflect your values. Shop now and embrace the beauty of aaBideen. #aaBideenSale #ModestWardrobe
• •What does modesty mean to you? We love hearing from our #aaBideen family! Share your thoughts and tag us in your favorite aaBideen outfits for a chance to be featured. Let's celebrate the beauty of modest living together! #CommunityLove #ModestJourney