Brand Tone

aspirational yet accessible, feminine, and romantic

Brand Values

• •Femininity and Romanticism
• •Uniqueness and Exclusivity
• •Versatility
• •Quality and Comfort
• •Customer Connection

Best Practices

• •Embrace a Personal, Intimate Voice: Always write as if you are speaking to a friend. Use 'we' and 'you' to create a direct connection. Share stories about the founder, the team, and the inspiration behind collections to reinforce the brand's personal nature.
• •Use a Romantic and Evocative Vocabulary: Consistently use words that align with the brand's aesthetic, such as 'dreamy,' 'romantic,' 'elegant,' 'feminine,' 'unique,' 'hand-picked,' and 'cherish.' This reinforces the brand's core identity.
• •Highlight the 'Why' Behind the Product: Don't just sell clothes; sell a feeling. Focus on how the customer will *feel* wearing the items—'beautiful,' 'confident,' 'the best version of yourself.' Connect the products to a lifestyle of effortless elegance and versatility.
• •Emphasize Scarcity and Uniqueness: Regularly mention that styles are sourced from Paris/Italy in limited quantities and that new collections arrives frequently. This creates a sense of urgency and exclusivity, encouraging customers to purchase before items are gone.
• •Maintain Visual and Tonal Consistency Across All Channels: Ensure that the aspirational, feminine, and slightly bohemian tone is reflected not just in the text but also in the visuals. The soft, romantic imagery seen on Instagram should align with the language used in emails, website copy, and ads for a cohesive brand experience.

Social Perception

The public perception of Aaberg Copenhagen appears largely positive, positioning it as a go-to brand for unique, feminine fashion in Scandinavia. Customer reviews and testimonials highlighted on its various sites praise the 'absolutely fantastic quality,' 'beautiful styles,' and 'absolutely unique' service. The brand's significant growth, noted by a financial partner as over 1113% in 12 months, suggests strong market reception and customer demand. The active engagement on TikTok and Instagram, including live shopping events and giveaways, indicates a loyal and interactive customer base that feels connected to the brand and its team. It is perceived as a reliable source for on-trend, bohemian-inspired pieces that offer a touch of Parisian elegance at accessible prices.

Copy Examples

• •Fall in love with every detail. Our new Paris-sourced collection has arrived, filled with dreamy dresses made for sun-drenched days and magical nights. Discover the style that tells your story. #AabergCopenhagen #FeminineStyle #BohemianChic
• •From Paris, With Love. Unique, feminine styles curated for your wardrobe. New limited-edition arrivals every two weeks. Feel like the best version of yourself, every day.
• •Hello [Customer Name], we believe every day is an occasion. That's why we’ve hand-picked our latest arrivals from Italy and France—versatile pieces that blend timeless comfort with romantic details. Mix, match, and create a look that's uniquely you. Explore the new collection and find a little something to cherish.
• •One blouse, endless possibilities. See how our community styles the iconic By Swan blouse for work, brunch, and everything in between. Crafted for comfort and designed to make you feel beautiful. Find your versatile favorite at Aaberg Copenhagen.
• •A little chaos, a lot of fashion! ✨ Go behind the scenes with us on our latest collection shoot. Which look is your favorite? Let us know in the comments! 👇 #AabergCopenhagen #FashionBTS #NewCollection #CopenhagenStyle