Brand Tone

Varied and professional, reflecting expertise and authoritativeness in diverse fields, but also capable of warmth and approachability when needed (e.g., charitable work, voice acting).

Brand Values

• •Expertise
• •Authoritativeness
• •Versatility
• •Community Engagement
• •Positive Impact

Best Practices

• •Define clear brand guidelines and share them with all content creators.
• •Maintain a consistent voice across all platforms and content types.
• •Use a brand voice checklist to ensure all content aligns with the desired tone.
• •Incorporate storytelling to connect with the audience on an emotional level.
• •Regularly review and update the brand voice guidelines to stay relevant.

Social Perception

Intelligent, accomplished, versatile, and respected in their respective fields. The brand evokes a sense of reliability, expertise, and positive impact.

Copy Examples

• •"Dr. Lynn Wendt, bioenergy research expert, presents groundbreaking findings on sustainable fuel sources."
• •"Lani Wendt Young's latest novel explores themes of identity and resilience in the Pacific."
• •"Alexander Wendt's theories have reshaped the landscape of International Relations. Learn more about his key concepts."
• •"Dean Wendt, the voice of Barney, brings joy and laughter to children worldwide."
• •"Lynn Wendt, real estate broker, helps you find your dream home, providing expert guidance every step of the way."